Frequently pushing conventional or just creative initiatives. Firms want a gorgeous site --but they also require a site which converts visitors to results-focused results, like purchases or leads.
Now that I have made electronic Advertising agencies seem like groups of Superheroes, you are likely wondering exactly what it is they typically do. Let us examine the top few areas digital agencies concentrate on.
Instagram is adding a new, dedicated tab for its new 'Reels' functionality to cater to rising usage of the option in India.
Facebook will now enable users to export their posted photos and videos via Dropbox and Koofr, along with Google Photos.
TikTok has added a new 'Stitch' feature which enables users to re-use snippets of other people's video clips.
Facebook has launched a new test which enables some users view Instagram Stories on Facebook.
Facebook has announced some new personalization tools for Watch as viewership for the platform increases.
With the US election looming, Facebook has announced a range of additional measures to protect voters from manipulation.
After running several polls in our newsletter on the topic of marketing goals for brands on social, "brand awareness" consistently came out on top.
The "TikTok For Business Marketing Partner Program" just launched as TikTok's latest push to expand upon its advertising opportunities for marketers on the platform.
LinkedIn is testing a new option that would enable users to add 'swipe up' URL links to their LinkedIn Stories.
Facebook has published a new set of reports looking at evolving digital media trends amid the COVID-19 pandemic.
Facebook is exploring what it will do if President Trump seeks to use its platform to manipulate voters in the event of an election loss.
Twitter has published some new insights into how sports fane reacted to the return of the NBA and MLB, and the role Twitter played in connecting them to the action.
Twitter is giving users more insight into who's DMing them with new details on messages from people you don't follow.
Looking to improve the performance of your website? These insights will help.
TikTok has shared a new update on its efforts to detect and remove hate speech across its platform.
TikTok plans to take legal action against the Trump administrations Executive Order which will essentially force its sale to a US-owned company.
Facebook has rolled out a new system to help better identify community standards violations, which should improve the accuracy of its enforcement efforts.
Facebook has published a new set of reports looking at key trends that are emerging during COVID-19.
Facebook has provided some new tips on how marketers can maximize the performance of their Stories and video ads.
Facebook has launched its new Facebook Gaming app on iOS, though in a slightly different form to the Android version.
Facebook is adding a new sponsored post option for groups, providing new ways for group admins to make money, and for brands to connect with engaged audiences.
After The White House issued an Executive Order which will essentially see TikTok banned if it's not sold to a US business, TikTok has criticized the Government's process, and threatened legal recourse.
Twitter has published a new listing of trending topics in the US amid the varying approaches to the COVID-19 pandemic.
Snapchat is rolling out some new voter registration tools as part of its efforts to encourage civic participation among its user base.
Facebook is once again pushing the use of hashtags on posts - but do Facebook searchers actually care?
YouTube has published a new set of insights into rising topic trends during COVID-19, which were interestingly reflected across regions.
Google is adding a range of new audio ad options as more consumers turn to podcasts, digital radio and other streaming options.
Facebook has announced a new, $25 million fund to help black creators maximize their online presence.
TikTok is building a new data center to house information in European users as Microsoft widens the scope of its potential deal for the platform.
Snapchat has reported its Q2 2020 numbers, showing increases in both users and revenue in the period.
With more businesses turning to virtual events, LinkedIn has published a new guide to help maximize your online functions.
Facebook has shared some new insight on the content that sees the highest distribution across its network.
Twitter has announced a new crackdown on right-wing conspiracy group QAnon, which has already seen more than 7,000 accounts removed.
Following on from its recent civil rights audit, Facebook is launching a new investigation into potential bias within its algorithms.
LinkedIn continues to see solid overall growth, despite the slowdown in global recruitment due to COVID-19.
Pinterest is launching a new campaign to encourage face mask use by customizing your own face covering.
TikTok has added a new option for brand promotions with 'Gamified Brand Effects', which enable brands to build more interactive promotions.
Facebook is rolling out some new updates for its professional Workplace platform, including dark mode options.
With more businesses looking to digital channels to maximize their brand and marketing efforts, here are some tips on how to improve your Facebook ads performance.
YouTube has launched a new 'Analytics for Artists' dashboard which will help musicians better understand how their content is used across the platform.
WhatsApp is now rolling out its dark mode option for web users, after launching it in the app back in March.
Google is adding some new tools to help advertisers maximize their ad campaigns, including trend-based recommendations and insights into Smart Bidding.
YouTube will make 8-minute videos eligible for mid-roll ads, while also adding mid-roll ad breaks to more videos.
Snapchat has published new research into how users engage with sports content in the app.
Instagram has launched a global test of its new Shops tab, which, eventually, will make it easier for users to buy direct from businesses in the app.
At some stage, all social media managers will need to deal with negative comments. Here's a simple overview of how to address them.
Looking to improve your Google search rankings? Here's a handy checklist of key on-page SEO considerations to keep in mind.
With live video consumption on the rise, and in-person events off the cards, here's an overview of how nonprofits can make best use of live-streaming for their fundraising efforts.
After testing it out over the last few months, Instagram will now enable all users to pin up to three comments on their posts.