Frequently pushing conventional or just creative initiatives. Firms want a gorgeous site --but they also require a site which converts visitors to results-focused results, like purchases or leads.
Now that I have made electronic Advertising agencies seem like groups of Superheroes, you are likely wondering exactly what it is they typically do. Let us examine the top few areas digital agencies concentrate on.
It’s been a week since iOS users started receiving notifications that they could turn off cross-app tracking and unsurprisingly it’s difficult to draw any meaningful conclusions so far.
The post ‘An early red flag’: Mobile ad industry grapples with early uncertainties from Apple’s tracking crackdown appeared first on Digiday.
Pet adoption became a go-to coping mechanism during the pandemic. Now more employers are allowing staff to bring their pets to work once offices return, in recognition of their benefit to mental health and to stave off separation anxiety.
The post ‘Pet anxiety is real’: More employers willing to allow pandemic-pets when staff return to the office appeared first on Digiday.
Shoppable video opportunities from Conde Nast, YouTube and Verizon Media — as well as star-powered content and contextual and identity ad targeting solutions — were the hot topics of NewFronts Day 2.
The post Cheat Sheet: Shoppable video and cookieless targeting steal the show on the second day of NewFronts appeared first on Digiday.
This is only the second time that these Hearst titles have been leveraged together for a joint program and sponsorship opportunity at this scale.
The post Hearst is packaging its design titles together for a new educational franchise appeared first on Digiday.
As ad dollars move from TV to streaming, ad buyers are prioritizing platforms and publishers pitching TV-quality programming primarily watched on TV screens.
The post Future of TV Briefing: This year’s NewFronts shows how divided the streaming ad market remains appeared first on Digiday.
Sullivan is focused on agency transformation, video's shifts and wants multicultural planning and buying to go mainstream.
The post ‘This isn’t the year to take baby steps’: PHD U.S. CEO Catherine Sullivan discusses media spending heading into 2H 2021 appeared first on Digiday.
With boomers being many of the first people vaccinated in the United States, the ability to get back to travel is more prevalent for that audience. So too was the pent up demand, according to Natalie Bowman, director of marketing for Alaska Airlines.
The post ‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers appeared first on Digiday.
Media leaders are trying to combat burnout as it spreads through their companies — from the newsroom to the business team. Journalism students are feeling it too.
The post Media Briefing: How media leaders are trying to combat burnout beyond the newsroom appeared first on Digiday.
Women want to see the back of stigma around being open and honest in the workplace about the physical and psychological trauma caused by miscarriages.
The post ‘My intuition was to hide my experience to protect my image’: Rise of miscarriage leave prompts debate around pregnancy discrimination appeared first on Digiday.
Etsy is still growing beyond a blast of mask sales last year and now needs to manage 4.7 million sellers and 90 million buyers.
The post Cheat sheet: Etsy beats earnings, turns focus to adding more revenue sources appeared first on Digiday.
Digital ad industry execs say regulatory pressures and internal restrictions on data sharing contributed to Verizon's decision to unload its media and ad tech properties.
The post How Verizon’s self-imposed data privacy limits contributed to the demise of its media ambitions appeared first on Digiday.
A premium news bundle is still a ways off, after Subscribd — a bundle of premium news publishers — took off among consumers, but not media companies.
The post The Subscribd dilemma: Premium news bundles a ways off appeared first on Digiday.
Slate is seeing green with the launch of its new advice column on money. It's taking learnings from its long-standing advice column, Dear Prudence, to make its next move.
The post Why Slate’s new money advice column is aimed at growing subscriptions and engagement appeared first on Digiday.
This year’s winners were able to deftly pivot and craft programs with messaging and themes that were sensitive to the times.
The post AMC Networks, Barkley and GoDaddy are Digiday Content Marketing Awards winners appeared first on Digiday.
The third day of the Interactive Advertising Bureau's four-day NewFronts this year returned the event to its digital and social video roots.
The post Cheat Sheet: Social platforms and publishers retook the NewFronts stage on the event’s third day appeared first on Digiday.
In the pandemic, elite schools have created online offerings. But they face a new challenge in the form of influencer cohort courses — which are selling like hot cakes.
The post Influencers are creating million-dollar incomes selling their expertise via online courses appeared first on Digiday.
As more people become vaccinated from the Covid-19 pandemic, marketers look to a return to travel domestically and internationally/
The post ‘Return of travel depends on their success’: How marketers are promoting tourism as Covid vaccination ramps up appeared first on Digiday.
Hunting and target shooting bow maker Pure Archery Group has gleaned first-party data through pandemic store pickups and influencer tie-ins.
The post Archery brand goes on first-party data expedition, but Google scores, too appeared first on Digiday.
Now that shops are opening back up and people are getting closer to a return to normalcy post-vaccination, those early “winners” are seeking to retain the customers they gained over the last year.
The post ‘Pretty dramatic shifts’: 1-800 Contacts CMO on the changing media landscape amid privacy changes and a return of normalcy appeared first on Digiday.
TikTok touted its platform as TV-like, while Meredith talked up People TV and NBCUniversal introduced a streaming ad format to emulate linear TV.
The post Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video appeared first on Digiday.
As businesses consider the level flexibility in their return-to-work policies, some have put budget toward co-working spaces for staff based on location.
The post Addressing the ‘home-working isolation problem’: Workspaces-on-demand are on the increase appeared first on Digiday.
Rising regulatory pressure and data tracking limits on kids ads may have been enough for Facebook to fight its ad revenue instincts in its would-be Instagram for kids.
The post Why Facebook won’t sell ads in its planned Instagram app for kids appeared first on Digiday.
The pandemic and the ensuing shift to online shopping and new levels of scale accelerated the retailers omni-channel revamp.
The post As more people turn to online shopping, legacy retailer Bed, Bath & Beyond leans into omni-channel digital strategy appeared first on Digiday.
Danielle Belton became editor-in-chief of HuffPost on April 12. She hopes to stabilize the newsroom and answer staff's call for more diversity among its ranks.
The post ‘An employee’s boss’: How HuffPost’s Danielle Belton will steer the newsroom after a tumultuous year appeared first on Digiday.
As publishers become more adept at producing their own unscripted projects, they are becoming more involved in how their intellectual property is being adapted.
The post Future of TV Briefing: How publishers are taking a more active role in turning their articles into scripted TV shows and movies appeared first on Digiday.
The bill aims to close legal loopholes in federal law permitting data brokers and other forms to sell people's personal information to the government and law enforcement.
The post Cheat Sheet: Why advertisers need to know about the ‘Fourth Amendment Is Not For Sale Act’ appeared first on Digiday.
Creators will be able to monetize their listeners by selling subscriptions on Apple Podcasts instead of just serving them ads.
The post Cheat Sheet: Apple scrambles podcasting’s paid landscape appeared first on Digiday.
Media buyers are ramping up their efforts to guide clients through the exploding but complex world of marketing in gaming.
The post Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up appeared first on Digiday.
In the rush to monetize Clubhouse, third party app developers are hoping to get a slice of the pie. That includes a new app, called Clubmarket.
The post Clubhouse starts monetization, but startups and influencers may beat them to it appeared first on Digiday.
The motivation for companies to respond to social change is strong, but many fall short. Kindred is among those pushing business leaders to drive deeper DE&I change.
The post How start-up Kindred is pushing companies to improve on workplace equity and social justice appeared first on Digiday.
The past week has seen a flurry of headlines showing how individual authors are trying to work together, either in the form of co-ops, collectives or bundles.
The post Media Briefing: How a wave of independent authors is spawning more media co-ops appeared first on Digiday.
Lately Snap has been more like a digital department store, gobbling up startups that facilitate product try-ons and virtual showrooms.
The post Cheat Sheet: Snap’s e-commerce focus keeps up momentum in first-quarter earnings appeared first on Digiday.
Kunal Gupta, CEO, Nova The time is here to build bridges, not walls. The walled gardens first lured in advertisers with the promise of reach. They delivered on that promise, and then innovated with beautiful creative formats that until now, have been stuck within their walls. Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok, LinkedIn and more […]
The post Why building bridges, not walls, is the model for better ad experiences appeared first on Digiday.
It has been nearly a year since the tragic killing of George Floyd sent the United States into a racial reckoning that forced companies to be held accountable for their low diversity rates. Conversations about systemic racism and lack of access were being discussed head on and with transparency. With the advertising industry already employing […]
The post Companies are following these principles to improve DEI initiatives appeared first on Digiday.
The New York Times can take a stance against cookie-replacing IDs because of its successful subscription business, but the position could be risky for its advertising business.
The post The New York Times says it won’t use identity tech like Unified ID 2.0 appeared first on Digiday.
Pinterest is expanding its partnership with Shopify to offer the service in more countries. The platform hopes retailers and merchants will use the opportunity to reach international consumers.
The post Cheat Sheet: Why Pinterest is expanding its Shopify partnership to more countries appeared first on Digiday.
The brand is rolling out seven new spots this weekend including five during the awards ceremony and one set to air throughout the weekend as part of its Oscars campaign.
The post ‘We still see value in live’: Inside Verizon’s Oscars advertising strategy appeared first on Digiday.
Companies are being asked, pressured and regulated to take a stand — or at least not stand back — on everything from data privacy to voting rights, diversity to sustainability. That has made responsible spending more important than ever.
The post ‘There are no more excuses’: Advertisers try to overcome the fallacy of ethical media buying appeared first on Digiday.
Campbell Brown did not cut her teeth in Silicon Valley like many of her Facebook counterparts. Her background in journalism is what gives the social platform a stronger hand when working publishers.
The post ‘Always a straight shooter’: How Campbell Brown is working to close the trust gap between publishers and Facebook appeared first on Digiday.
Food52's program for creators has drawn in $2 million from brands in seven months, and gives independent creators the opportunity to profit from the company's growth.
The post Food52 expands creator program, banking on talent to help draw in more money and eyeballs appeared first on Digiday.
Raphaël Rodier, Global Chief Revenue Officer, Ogury While 2020 was an unusual year — for many media companies a time of caution, paused budgets and uncertainty — publishers are viewing it as an inflection point. Like so many other things, the COVID-19 pandemic accelerated consumer consumption trends that had been building for years, particularly their […]
The post How brands and publishers are capitalizing on mobile video ad trends in 2021 appeared first on Digiday.
Nearly half of brands now rely on Amazon DSP today, up from around one third in 2019, according to one study. That market share will likely only grow amid the demise of the third-party cookie.
The post As privacy changes loom, Amazon stands to reap the greatest reward appeared first on Digiday.
CMOs may be at the top of the marketing food chain, but they're struggling as much as everyone else figuring out how to navigate evolving privacy issues.
The post Why the CMO is a key, but precarious, role in facing the privacy changes Apple and Google have instituted appeared first on Digiday.
Roku Recommends will feature a host highlighting shows and movies from various streaming services available on Roku, and the company is pitching advertisers on sponsoring the format.
The post Roku plans to debut Roku Recommends, brand-sponsored videos to promote programming across its connected TV platform appeared first on Digiday.
Rather than fearing being cut from the role and letting that impact the ability to change a brand that a CMO may have, industry observers and agency execs believe marketers need to find a way to take more control now.
The post Marketing Briefing: How Fernando Machado’s long tenure at Burger King ‘absolutely broke the trend’ appeared first on Digiday.
Peacock Alley is known for its curated collection of luxury bedding. As the company transformed from a wholesale business model to an e-commerce contender, its two-shoots-a-year creative plans had to change with it. To keep up with the increasing demand for photos and reviews and campaign collateral of all kinds, Peacock Alley turned to user-generated […]
The post How brands are driving e-commerce with content and testing in 2021 appeared first on Digiday.
The ByteDance-owned platform has signed a three-year deal with IPG Mediabrands that includes a program for TikTok creators to educate clients on their campaigns.
The post TikTok’s Khartoon Weiss wants brands to stop overthinking their platform strategy appeared first on Digiday.
A once-in-a-century pandemic has created a moment for a strategical reset among advertisers. Ebiquity is looking to use that opportunity to its advantage.
The post ‘Neutral in the supply chain’: Industry arbiter Ebiquity attempts a turnaround appeared first on Digiday.
TV and movie productions may not fully resemble pre-COVID sets, but the finished projects should bear little semblance with the Zoom-shot shows that sprung up in the early days of the pandemic.
The post Future of TV Briefing: How TV shows, movies are managing their returns to production appeared first on Digiday.
Consumers are spending significantly more time online to shop, stream and connect with others, forcing marketers to be flexible and diversify their media spend.
The post ‘Throwing spaghetti against the wall’: Why marketers are expanding experimental budget testing appeared first on Digiday.