Frequently pushing conventional or just creative initiatives. Firms want a gorgeous site --but they also require a site which converts visitors to results-focused results, like purchases or leads.
Now that I have made electronic Advertising agencies seem like groups of Superheroes, you are likely wondering exactly what it is they typically do. Let us examine the top few areas digital agencies concentrate on.
Last week Lululemon announced plans to acquire Mirror, a connected fitness startup, for $500 million. It may give a false sense of hope to DTC startups about what type of exits are possible in this environment.
The post The dream of the DTC exit is fading appeared first on Digiday.
Retailers and brands face complicated times. Non-essential spending since the onset of Covid-19 is declining across different categories. Companies such as Nissan have seen a 43 percent drop in sales, and Coca-Cola recently watched a 25 percent slump in volume as bars, restaurants and other soda-friendly venues closed for the quarantine. Even DTC brands, poised […]
The post How we’re helping retailers in a time of consumer uncertainty appeared first on Digiday.
News, and particularly subscription publishers, have had a characteristically fraught relationship with Facebook.
The post ‘If your enemy has all the power, you may as well sleep with them’: Why subscription publishers can’t quit Facebook ads appeared first on Digiday.
In November, California residents will vote on the state's second privacy law, which is basically the CCPA 2.0
The post WTF is California’s new, and potentially stronger, privacy law? appeared first on Digiday.
Digiday’s newest research asked respondents about the future of work and how their productivity levels, stress and lives had changed since they’d been working from home.
The post Digiday Research: Media industry workers are working longer hours, report productivity issues appeared first on Digiday.
In the midst of a multi-pronged crisis, it’s not easy to get a lay of the land – much less predict what tomorrow looks like. But right now publishers are forced to do that every day. At the Digiday Publishing Summit Live, publishers and media execs convened virtually to take a step back, talk and assess.
The post Deep Dive: How publishers must adapt to the new normal appeared first on Digiday.
The plan for the new entity is to offer an "omnichannel" SSP at a lower cost than rivals, profitably.
The post ‘Work together around an open solution’: As Rubicon and Telaria rebrand as Magnite, the SSP sets out to rival the walled gardens appeared first on Digiday.
Due to limitations from social platforms blocking sexual content from retailers in paid post, publishers are capitalizing on the increase in sex toy sales.
The post Sex toy sales are up and publishers are seeing an opportunity to grasp appeared first on Digiday.
The Facebook boycott is part of a larger cultural shift towards a more “values-based consumerism.”
The post ‘Are you going to put people over profit?’: As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot appeared first on Digiday.
The MRC audit will determine whether Facebook has applied an advertising adjacency standard into its brand safety protections.
The post How Facebook’s brand safety audit with the Media Rating Council will work appeared first on Digiday.
Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon.
The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday.
These should be banner days for a Black media site that has long covered social injustice for a young audience.
But Blavity CEO and founder Morgan DeBaun describes challenges that start at the initial difficulty of raising investment as a Black company.
"For me, the systemic racism comes in the fact that I don't ever get the benefit of the doubt," DeBaun said at the Digiday Publishing Summit.
The post ‘I don’t ever get the benefit of the doubt’: Blavity founder Morgan DeBaun on running a Black media business in 2020 appeared first on Digiday.
Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce, from editorial to operational […]
The post Level the Playing Field: 5 Questions to Ask Your Video Strategist appeared first on Digiday.
Any marketer that’s made the decision to potentially forego revenue and vocally announce a Facebook ad suspension now faces a second dilemma: When will the conditions be right to return?
The post The boycotters’ Faustian bargain: The dilemma of when to resume advertising on Facebook appeared first on Digiday.
Advertisers have been complacent and reactive when it comes to Facebook, until a changing society demands them to act otherwise.
The post ‘They don’t have a people-centric way:’ Facebook ad boycott is reigniting its dysfunctional relationship with advertisers appeared first on Digiday.
Lee Trink, CEO of the $240 million esports collective, on its expansion plans and no tolerance rule on divisive language.
The post ‘It is important for us to take a leadership role’: How esports giant FaZe Clan is working to root out bad behavior in the gaming community appeared first on Digiday.
The Telegraph is the latest to work with Infosum on sharing its first-party data directly with advertisers to ways of matching audience without cookies.
The post Reducing cookie reliance, The Telegraph rolls out ways to share data directly with advertisers appeared first on Digiday.
Clean rooms are intended to be a “safe space” for brands to collaborate with walled gardens, but the greater opportunity for all brands is bringing together all of their data to create a single source of truth that they own and can continually enrich.
The post Why data clean rooms are a start, but not enough appeared first on Digiday.
While the ad tech has taken strides toward being more inclusive, it has also suffered setbacks, according to a senior Black exec.
The post ‘My white colleagues are looking to me for answers’: Confessions of a Black ad tech exec appeared first on Digiday.
In the latest Digiday+ Talk, Soyoung Kang talked about EOS's relationship with TikTok's creative influencers and how her team has used its paid TikTok campaigns to drive organic growth on its own channel.
The post ‘Allow the creators to create’: EOS hands influencers the wheel to drive effectiveness of its TikTok campaigns appeared first on Digiday.
Gone are the days of having to have fancy equipment and software to become noticed as an Influencer. The creators who are already using their voices to educate in a fun and engaging way are seeing unexpected success.
The post ‘A shift towards maturity’: Why TikTok is investing $15m in short-form educational content in Europe appeared first on Digiday.
Media companies will be tested in their resolve and whether they’ll do the hard work needed to enact lasting change in an industry where too long progressive words haven’t matched up with retrograde practices.
The post For media organizations to change, equality needs to be a keystone habit appeared first on Digiday.
Connected TV, programmatic audio and digital out-of-home advertising are three emerging digital channels that will allow marketers to deliver a truly omnichannel experience during and beyond the current crisis.
The post Emerging digital channels are here to stay: omnichannel lessons of the crisis will fuel campaigns for the future appeared first on Digiday.
Many of this year’s Digiday Content Marketing Awards winners explored themes of social consciousness, seizing on subjects ranging from climate change to racial justice. Others simply captivated consumers with innovative, creative — and often hilarious — executions.
The post HBO, TurboTax and Mattel are Digiday Content Marketing Awards winners appeared first on Digiday.
TV networks will need to count on streaming to help buoy their advertising businesses this year.
The post TV ad dollars expected to drop in 2020, while streaming’s share set to rise appeared first on Digiday.
On top of the daily work load, the constant overhead gloom of the global pandemic and protests aimed at social justice have naturally been at the top of mind for news media staffers.
The post How news publishers are combating burnout with extra days off and mental health support appeared first on Digiday.
As agencies and companies across the nation take the day off, Black employees and execs say that the recognition of the day is a good first step but that agencies and companies will have to commit to doing more than taking one day off.
The post As agencies recognize Juneteenth, Black employees say commitment to change has to go beyond a day off appeared first on Digiday.
We asked Black leaders and employees in media and marketing for the reading, watching and in one case, playing, they should do to mark the day, and do work that supports ways to create a more just society.
The post What to read, watch and listen to this Juneteenth appeared first on Digiday.
For digitally-native brands, Soho has often been the first place for digitally-native startups to open stores. Now, it's a ghost town, and is indicative of the challenges DTC brands will face going forward in plotting out their physical retail strategies.
The post As cities reopen, the DTC store strategy is changing appeared first on Digiday.
Sixteen former and current Digital Trends staffers dating all the way back to 2012 shared with Digiday the patterns of racism, sexism, sexual harassment, homophobia and unethical business practices that they bore witness to at their respective times with the company.
The post At tech publisher Digital Trends, staffers see a ‘white bro culture’ appeared first on Digiday.
Speculation abounds that Apple might begin to unravel its IDFA, or identifier for advertisers -- a move that would have a huge impact on the estimated $200 billion+ mobile advertising market.
The post Ad tech insiders expect Apple to eliminate a key mobile ad targeting feature appeared first on Digiday.
Through a pandemic, an extraordinarily polarizing presidency, and a reckoning over racial injustice in both America's newsrooms and society as a whole, nothing has shaken Porter Berry's confidence in bringing "the marketplace of ideas" to readers. "You give them the news. You give them analysis from multiple perspectives, and they can make up their own mind. I mean, that's what freedom's all about," the Fox News Digital editor-in-chief said on the Digiday Podcast.
The post The audience ‘can make up their own mind’: Fox News Digital editor-in-chief Porter Berry wants ‘voices from all sides’ appeared first on Digiday.
By Scott Howe, CEO, LiveRamp When stay-at-home orders went into effect in early March, the business community was left guessing. What would the long-term economic impact of this global pandemic be? What would this mean for already struggling sectors, and what new opportunities could actually arise? Just a few months later, a number of indicators […]
The post As brands experience unexpected growth in a time of crisis, here’s how they’ll stay ahead appeared first on Digiday.
A new Digiday survey found that for a quarter of publishers, payments are delayed under two weeks, while for 17%, delays are between two weeks and 30 days. For 20% of publishers, delays stretch past 30 days.
The post Digiday Research: 62% of publishers report late payments appeared first on Digiday.
In recent years, agencies have touted D&I initiatives, with some hiring chief diversity officers to not only help improve the diversity of their agencies but to better the culture to be more equal and inclusive for agencies.
The post ‘D&I execs should report to the CEO’: As agencies examine diversity, execs point to the current limits of the chief diversity officer appeared first on Digiday.
Twitch has co-produced two series that enable viewers to participate in the shows and has talked with producers about adding more original programming.
The post Twitch moves deeper into TV-like programming (with interactivity) appeared first on Digiday.
The disclosure of agencies’ makeup in terms of diversity of employees follows an open letter signed by 600 Black agency employees calling for change with the ad industry to be more transparent and truly inclusive.
The post ‘Long road ahead’: Ad agencies are releasing diversity data — and admitting their shortcomings appeared first on Digiday.
Marketers are taking the secure route to brand safety, which has no sensible marketing implication, but does prevent potentially difficult public-shaming situations.
The post ‘180 degrees from the intent:’ Why marketers are living in constant fear of the screenshot appeared first on Digiday.
A planned advertiser boycott in July will expose Facebook to yet another test of its mettle at a time when society is divided and marketers are more emboldened than ever to take a stand on societal issues.
The post Why this latest Facebook advertiser ‘boycott’ may be different appeared first on Digiday.
Without the vehicle to generate the same amount of revenue for a digital version, publishers are working out that digital events are best used as just one touchpoint in an audience-centric strategic approach that helps fuel other areas.
The post Publishers see digital events as a new route to audience data appeared first on Digiday.
Companies are feeling the pressure to respond publicly to the George Floyd protests, but beyond that they have a duty to their employees to know how to better serve them, not just in a time of crisis, but all the time.
The post How Noble People is taking action and managing employees during a time of crisis appeared first on Digiday.
For decades, TV’s annual upfront marketplace has been organized around a bargain. In exchange for locking themselves into long-term commitments, advertisers receive lower rates than if they were to spend their money in TV’s so-called scatter market, where networks sell ad space left unsold by the upfront sales process. Now, driven by advertisers canceling portions […]
The post Slowly but surely, the TV ad market is changing in profound ways appeared first on Digiday.
Despite needing to layoff about 3% of its total staff in April, G/O Media's plan for getting back on its feet includes expanding its team once again.
The post Down 30% in ad revenue, G/O Media weathers the storm with a new CRO appeared first on Digiday.
Questions about diversity in influencer marketing, opportunism and the need for brands to get comfortable with influencers taking a stance on politics and racial issues are bubbling up now as this may be a moment of self-reflection for the influencer marketing community.
The post ‘Stand for something’: As protests continue, tone-deaf influencer marketing is in the spotlight appeared first on Digiday.
BBC Global News is launching new shows: In mid-May, a series aired featuring the two strangers discussing their similar experiences dealing with coronavirus.
The post How BBC Global News has adapted to remote reporting appeared first on Digiday.
In the wake of George Floyd’s death companies have turned anti-racism into a PR exercise. Their messages of support are closer to obligation than a commitment to driving any meaningful change. Otherwise, they might have thought to at least ensure those messages looked different. In the rush to show they’re not silent on racism, companies […]
The post Advertising, mired in racism, has a long road to recovery appeared first on Digiday.
In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive.
The post Video: Technology, agency and platform experts say video advertising can be less disruptive appeared first on Digiday.
The ad tech company is working with investment bank Centerview Partners on the process -- which could also include a debt refinancing -- according to people familiar with the matter.
The post MediaMath explores a possible sale appeared first on Digiday.
For the media industry, this was a week of introspection -- and a time of decision. For all the progressive ideals espoused by publishers, marketers and agencies, most fall well short when it comes to turning words into action.
The post With the latest crisis, media needs to back up words with actions appeared first on Digiday.
Disney will bundle Hulu and its own digital video inventory in a new program and guarantee audiences and completed views.
The post Disney adds Hulu to upfront deals to bolster streaming pitch to advertisers appeared first on Digiday.