Frequently pushing conventional or just creative initiatives. Firms want a gorgeous site --but they also require a site which converts visitors to results-focused results, like purchases or leads.
Now that I have made electronic Advertising agencies seem like groups of Superheroes, you are likely wondering exactly what it is they typically do. Let us examine the top few areas digital agencies concentrate on.
FaZe Clan is positioning itself more like a Vice than a Barcelona F.C in the sense that as much as it has an esports team, it wants to be an entertainment business.
The post ‘Esports isn’t lucrative in the near term’: FaZe Clan CEO’s endgame for gaming appeared first on Digiday.
Studios vying for votes are leaning more on trade and Hollywood-focused publications, like Variety, TheWrap and the Los Angeles Times, to promote the projects they hope will take home top honors.
The post For your remote consideration: How Hollywood trades are cashing in on studios vying for awards during coronavirus crisis appeared first on Digiday.
Google's Shoploop app hasn't gained its stride despite the social shopping trend taking off for other companies competing in this space.
The post Other platforms ‘offer a superior experience’: Why Google’s Shoploop missed the social shopping trend appeared first on Digiday.
Based on how the fourth quarter panned out for publishers and platforms, business is looking pretty usual for media companies — even if it’s not necessarily business as usual.
The post Media Briefing: Publishers’ and platforms’ businesses settle into the new normal appeared first on Digiday.
Despite the move to more remote working, brands and agencies are in danger of replacing the much-criticized physical form of presenteeism with an online version.
The post ‘The stigma around mental health drives it’: The continued rise of remote presenteeism appeared first on Digiday.
A Black-owned agency wants the industry to more consistently support investing in diversity in its creative teams.
The post Black-owned agency Six Cinquième wants to be ‘more than a trend’ after uptick in business amid social unrest appeared first on Digiday.
One creative is left feeling lost without a mentor and missing a peer-to-peer connection, structure and the subjectivity of success.
The post It’s tough ‘to know your worth’: Confessions of a creative feeling adrift without a mentor appeared first on Digiday.
Like many publishers, Asos wants to sell space around content on its site and app in online auctions managed by ad tech.
The post Asos is building a programmatic ads business as it chases an emphasis on first-party data appeared first on Digiday.
Uncertainty has been the name of the game for marketers since March 2020. Even before the onset of the pandemic, senior marketers faced increased scrutiny: With an average tenure of only two years, they’re typically under pressure to be the business’s driving engine by securing a viable lead stream with high conversion rates. In some […]
The post The advanced marketing degree has become a remote-work option for marketers appeared first on Digiday.
Some approaches to Do Not Sell opt-out compliance under California's ambiguous privacy law are riskier than others, lawyers say.
The post How The New York Times and CafeMedia have taken divergent approaches to complying with California’s privacy law appeared first on Digiday.
Exec discusses unbundling, transparency (or the lack thereof), and the need for brand and performance media to align.
The post Media Buying Briefing: Crossmedia founder Asghar on how the holding companies subverted media planning – and how he’s fighting back appeared first on Digiday.
Wherever there are influencers, advertisers aren’t far behind. And Clubhouse is a hotbed of influencers right now.
The post ‘Because it’s so new and fresh’: It took a minute, but brands are in the Clubhouse app appeared first on Digiday.
McClatchy and Gannett's combined ad networks aim to make it easier for national brands to target local markets.
The post Ad buyers see potential in Gannett-McClatchy local ad network’s pitch to national brands appeared first on Digiday.
Everyone has suffered some form of mental health issue as a result of the pandemic. For c-suite executives, the burden of leading through it has taken its own toll.
The post Bosses share burdens of leadership during a pandemic and its effect on their mental health appeared first on Digiday.
Publishers of all genres and sizes are strategizing to make affiliate commerce an even more lucrative business in 2021.
The post ‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021 appeared first on Digiday.
Online ad spending is accelerating and valuations for ad tech companies are at all time highs with renewed interest among investors.
The post ‘Nothing makes sense anymore’: What’s driving ad tech’s latest consolidation wave appeared first on Digiday.
Getting diverse talent into the industry is just the beginning of the issue, according to industry analysts.
The post Marketing Briefing: ‘Poor track record of growing talent’: Why agencies need to focus on retaining diverse workforce appeared first on Digiday.
As companies reinvent their offices and employees demand flexibility, a rethought work-living space could become the new normal.
The post The future office: Businesses mull blending residential units with office real estate appeared first on Digiday.
BDG's CRO Jason Wagenheim discusses trading RFPs for relationships and expanding ad categories through M&A this year.
The post ‘We shouldn’t have to go on so many first dates’: How Bustle Digital Group is wooing advertisers appeared first on Digiday.
Another DTC company hopes to tweak its approach media spend on Facebook to diversify ad dollars away from the platform.
The post Another DTC brand diversifies media strategy amid ‘looming fear of being solely dependent on Facebook’ appeared first on Digiday.
The idea of returning to the office still seems such a remote concept, but once it does happen, it won't be in a way we recognize. Office layouts will more commonly resemble a home-like atmosphere.
The post How businesses are looking to replicate home-like atmosphere in future office layouts appeared first on Digiday.
Walmart's automated ad-buying tool will likely benefit from advertisers' familiarity with The Trade Desk's DSP and Amazon's ad tech.
The post Walmart’s DSP will help it compete for advertisers, but won’t rob ad dollars from Amazon appeared first on Digiday.
Apple’s crackdown on companies tracking people who use its mobile devices is close. The ad industry does not look ready.
The post ‘You can find those audiences elsewhere’: Advertisers scramble for answers after Apple’s IDFA update appeared first on Digiday.
Subway is looking at alternatives, from contextual to telco data, rather than relying on identifiers to track how people behave online.
The post ‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data appeared first on Digiday.
A new, 10-week-long class for entrepreneurs is set to bring in between 30-40% of Brit + Co's revenue in 2021.
The post Why Brit + Co wants to help women create companies to grow its own consumer revenue appeared first on Digiday.
In this edition of Confessions, an exec lays out why agencies need to focus on inclusion first to create an equitable and diverse culture.
The post ‘Constantly have to defend or prove yourself’: Confessions of a Black PR exec on why agencies need to focus on inclusion appeared first on Digiday.
Media companies pay lip service to diversity, equity and inclusion efforts, but their Black employees and employees of color want to be compensated for contributing to that work.
The post Media Briefing: Media companies’ DE&I follow-throughs fall short appeared first on Digiday.
As smart TVs' share of video viewership has grown, so has their prominence in the connected TV distribution and ad markets.
The post Smart TVs have become the new front in the connected TV platform battle appeared first on Digiday.
Bustle Digital Group is priming its newsletter strategy to win a space in readers' inboxes and sell that audience to advertisers.
The post Bustle wants to turn its newsletters into an 8-figure business, in part, with a rewards program appeared first on Digiday.
In-housing flourished in 2020, as the pandemic accelerated the need for marketing teams to achieve greater efficiency, collaboration and control over brand messaging. Many marketers were thrust into a remote working environment, not always an approach conducive to the collaborative nature of the creative job. But, in new research conducted with Digiday, surveying more than […]
The post Quarantine drove increased creativity for in-house teams appeared first on Digiday.
For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube.
The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday.
The average bettor that Verizon-owned Yahoo Sports sends to BetMGM is wagering a total of $6,000 on a per annum basis.
The post ‘Put the pedal to the metal’: Yahoo Sports finds big appetite for action among its first-time bettors appeared first on Digiday.
Merch listings associated with far-right groups violate the company’s offensive material policy, yet were still promoted.
The post Holes in eBay’s keyword blocklist are leading to ads for far-right merchandise appeared first on Digiday.
As more companies hire talent based anywhere, the impact it will have on salaries traditionally tied to a specific location is a moving target.
The post ‘We’ll get harder and faster policies around pay’: The future of remote working on big city salaries appeared first on Digiday.
With Taboola on a mission to raise over $500 million via its SPAC, publishers worry about the potential over-reliance on one platform for digital ad revenue.
The post Publishers worry Taboola’s SPAC funding could make them more dependent on its ad revenue appeared first on Digiday.
After traffic fell by nearly 50% and ad spending disappeared completely, Thrillist refocused its coverage around entertainment and 'local-adjacent' content.
The post ‘Not just one thing’: How Thrillist plans to rebound from a nearly travel-free 2020 appeared first on Digiday.
California's AG suggests Do Not Track's global successor would allow people to opt out of their data being sold under the state's privacy law.
The post Why a tweet from California’s AG about a global privacy tool has companies scrambling appeared first on Digiday.
Lee offered his thoughts on media and creative agency relationships, ethics and the digital platforms and the roles and uses of data.
The post Media Buying Briefing: Mediabrands CEO Daryl Lee discusses the soul of the media agency business appeared first on Digiday.
Here’s a primer to bring you up to speed on what Apple's SKADNetwork is, how it will work and what to watch out for as the due date gets closer.
The post For the IDFA-curious, WTF is Apple’s SKADNetwork? appeared first on Digiday.
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void. In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands and creators — and to discover products. The social media platform will […]
The post The evolution of shoppable content lies in social media streams appeared first on Digiday.
It’s no secret that 2020 was a challenging year for online publishers, but amidst the layoffs and falling ad revenues, affiliate commerce remained a rare bright spot. The factors that drove shoppable commerce content’s success were two-fold: Readers were thirsty for direction in navigating online commerce during a pandemic, and publishers were looking for ways […]
The post Five commerce strategies every publisher should consider in 2021 appeared first on Digiday.
Employee skepticism around vaccines remains, despite reassurances by company leaders that they will offer a safe workplace.
The post With many employees wary, company leaders prepare their return-to-office coronavirus vaccine policies appeared first on Digiday.
As marketers “wait with bated breath for this to pass quickly,” as one media buyer noted, there seems to be the potential for optimism.
The post Marketing Briefing: Marketers and agency execs are hoping for more optimism post-inauguration appeared first on Digiday.
L’Oréal will launch two at-home beauty technologies in 2021. Normally, the tech incubator team launches one product a year.
The post L’Oréal eyes at-home tech market to accelerate its DTC plan appeared first on Digiday.
As individual creators play bigger roles in media, the platforms that support their businesses will reckon with the dawning disinformation age.
The post Creator platforms emerge as a front in misinformation battles appeared first on Digiday.
Thanks to one of the most intense news cycles on record, The Week Jr. grew by telling stories in a manner that parents can't do on their own.
The post ‘Convince the gatekeepers’: How The Week Jr. is growing its U.S. subscriber base appeared first on Digiday.
A report by PwC found that 53% of consumers said return policies impacted where they choose to shop.
The post “Covid was a huge catalyst”: Brands look to maintain improvements in returns process appeared first on Digiday.
Keyword blocklists are increasingly part of rather than the crux of brand suitability strategies.
The post ‘Media responsibility is now corporate social responsibility’: Marketers reassess brand safety controls to navigate a divided America appeared first on Digiday.
The free, ad-supported streaming TV market has quickly expanded to the point of becoming overgrown.
The post Future of TV Briefing: Free, ad-supported streaming TV bubble nears an inflection point appeared first on Digiday.