Frequently pushing conventional or just creative initiatives. Firms want a gorgeous site --but they also require a site which converts visitors to results-focused results, like purchases or leads.
Now that I have made electronic Advertising agencies seem like groups of Superheroes, you are likely wondering exactly what it is they typically do. Let us examine the top few areas digital agencies concentrate on.
The unprecedented wave of media reviews from five years ago is on the crest of a comeback.
The post ‘It’s more transformational’: For the third time in five years, advertisers will launch a mediapalooza of account reviews appeared first on Digiday.
Several weeks removed from April and May's steep drops in ad spending, many publishers that instituted pay cuts have started to roll them back.
The post While cut media company pay might be returning soon, confidence in the ad marketplace not on the horizon appeared first on Digiday.
In an era upended by pandemic and recession, companies of all stripes have scrambled to survive, let alone innovate and scale. Nonetheless, some media, marketing, fashion, beauty and retail players have continued to succeed in the face of daunting odds.
The post Shopify, Chewy and Ally are Resilience Awards finalists appeared first on Digiday.
Advertisers want buyers to tweak plans much more frequently, that means longer hours and a growing drain on buyers.
The post ‘Seemingly nonstop’: Constant requests to replan and retool campaigns is getting to media buyers appeared first on Digiday.
AT&T was building its advertising business around the triumvirate of DirecTV-WarnerMedia-Xandr. Now it is considering removing two of those three pillars.
The post As AT&T considers downsizing its media business, whither WarnerMedia? appeared first on Digiday.
Retention is an important focus for DTC startups year-round. But, with many customers buying some types products online for the first time during the pandemic, DTC startups have a unique opportunity to convince those first-time customers to stick with e-commerce.
The post After record sales, DTC startups are focusing on retention appeared first on Digiday.
As demand from marketers grows, publishers will start to take more control of their contextual ad revenue stream.
The post ‘Supercharging contextual’: Publishers eye potential for contextual ad revenue growth appeared first on Digiday.
The programmatic rally that began in June and July has persisted through August, as more advertisers continue to come off the sidelines.
The post ‘A healthy rebound’: Programmatic rally continues for publishers appeared first on Digiday.
Time pivoted to video and broadcast television as a way to not only broaden its audience but deepen the brand deals associated with its Time 100 franchise.
The post ‘A blueprint for what is going to happen’: Time’s Time 100 franchise on track to double revenue in 2020 appeared first on Digiday.
Post IDFA, 'it‘s now about having an integrated tech stack in combination with first-party supply.'
The post ‘Speeding up market consolidation’: Apple’s privacy changes expected to spark wave of gaming and ad tech M&A appeared first on Digiday.
While Bud Light isn’t the only big advertisers in esports, it is one of the more pervasive and moving to become an even bigger player.
The post ‘Gaming is where culture is being set’: Bud Light gets serious about esports appeared first on Digiday.
Wonder Media Network CMO on the value of the non-celebrity podcast and how big branded-content partners are hyper focused on scale.
The post Wonder Media Network CMO Shira Atkins on making (and selling) branded podcasts appeared first on Digiday.
Over the last six months, the movement to reshape advertising to actually be agile, nimble and flexible has no longer been an abstract idea but a necessary reality accelerated by the multiple crises.
The post ‘We have the capability’: How the coronavirus crisis has accelerated advertising’s shift to agility appeared first on Digiday.
Frugal advertisers haven’t been kryptonite to all marketing services firms in 2020, it seems.
The post ‘We don’t have the burden of traditional media’: Confessions of an upstart agency holding group MD appeared first on Digiday.
Here’s a look at how the other regulators and publishers around the world have been trying to get the duopoly platforms to pay up.
The post State of play: Where the battle with Google and Facebook to pay for news is hottest appeared first on Digiday.
As some in person meetings are beginning to resume, frank discussions about coronavirus precautions are now part of the mix.
The post ‘Safe and healthy’: As in person meetings resume, business execs are having the coronavirus ‘talk’ appeared first on Digiday.
After giving publishers more time to adapt to its app privacy change, Apple has also agreed to meet with ad industry bodies to discuss concerns about the update.
The post ‘It’s the first time they’re listening’: Apple is striking a more conciliatory tone with the ad industry appeared first on Digiday.
As one publishing executive put it, specialist titles don’t see the same boom and bust as general news publishers.
The post ‘To big to ignore’: Future estimates profits of nearly $110 million this year appeared first on Digiday.
As publishers call their readers to register to vote, they're prioritizing content meant to inform and inspire the casting of ballots.
The post ‘Hard to say what flips the switch’: Publishers are building voter hubs to spread information, grow engagement appeared first on Digiday.
Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify Substack is the newest savior for independent publishing, powering an array of subscription newsletters that give hope to the rise of a new class of journalist entrepreneurs. “On Substack there are people paying more for one individual newsletter than they pay for all of Netflix,” CEO Chris Best said on the Digiday […]
The post ‘People want to take back their mind’: Substack CEO Chris Best on the growing appetite for paid newsletters appeared first on Digiday.
While not the first brand to produce a TV show, the e-commerce platform provides a model for other companies seeking to reach TV viewers outside of traditional advertising.
The post I want my DTC TV? Shopify debuts reality TV show appeared first on Digiday.
While parents were able to manage remote learning this past spring, many say that the prospect of having to do so for a full school year is stressful.
The post ‘They need to model empathy’: Agency workers prepare for the start to a most unusual school year appeared first on Digiday.
The health pandemic has accelerated the adoption of streaming, and sports has historically been behind the curve in offering these services to fans.
The post “It’s been a source of some much-needed income’: Sports clubs are building subscription businesses on Facebook appeared first on Digiday.
Facing a climate of deepening mistrust in the news media, news organizations reducing their office space should consider ways they can maintain their visibility in towns and cities up and down the country.
The post The closure of newsrooms is a symbolic end of a publishing era appeared first on Digiday.
While brands were skittish to buy at first, Condé Nast hopes its virtual events upfront will get them on board.
The post ‘They’re here to stay’: Condé Nast’s virtual events upfront working to convince sponsors that new remote platforms have real value appeared first on Digiday.
The Democratic and Republican party conventions can be the Super Bowl for news publishers. The move to virtual conventions has made 2020 very different.
The post Unconventional: How news publishers are positioning their virtual convention coverage for audiences and advertisers appeared first on Digiday.
Amazon's IMDb TV plans to add a more TV-like viewing experience, while Pluto TV's latest update plays up its TV programming.
The post ‘We’re still in the wild west’: Free, ad-supported streaming TV war heats up with Amazon, Pluto TV updates appeared first on Digiday.
With product, design and technology under her oversight, Levien was the natural choice to inherit the CEO mantle.
The post ‘Unstoppable innovator’: The meteoric rise of Meredith Kopit Levien, the next New York Times CEO appeared first on Digiday.
Branded content revenue has grown during coronavirus thanks to the title's prominence with business-focused advertisers.
The post ‘It’s less dire than it seemed to be’: How The Wall Street Journal’s digital ads business has weathered the downturn appeared first on Digiday.
After seeing advertising in the travel category disappear, publishers including Insider, BuzzFeed and Condé Nast Traveler are seeing signs of life.
The post ”Pivot” has been the word’: How travel publishers are navigating the coronavirus pandemic appeared first on Digiday.
Tech giants are facing increasing pressure around the world to pay news publishers for their content. In Australia, Google is putting up a fight.
The post Explained: Google’s tussle in Australia over paying publishers for news appeared first on Digiday.
How agencies have addressed the call to action to improve diversity and inclusion since June varies by agency.
The post ‘Urgent need’: How agencies are deploying diversity and inclusion execs, forming new councils to create more equitable companies appeared first on Digiday.
Despite their affinity for shirking traditional retail practices, there's one thing that direct-to-consumer brands can't shake off entirely: the belief that the customer is always right.
The post By being too customer-obsessed, DTC startups are failing their retail employees appeared first on Digiday.
Some observers credit ad industry efforts to move away from annoying ads. Meanwhile, mobile ad blocking is on the rise.
The post ‘The inevitable maturation of the industry’: Desktop ad blocking is past its peak appeared first on Digiday.
As businesses face economic headwinds, marketers, and subsequently their agencies, are coming under intense scrutiny.
The post Marketers ‘looking to feel confident’: the coronavirus causing irreversible changes to the advertiser-agency dynamic appeared first on Digiday.
Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting discrimination.
The post Sky News, Hearst UK and RT are Digiday Media Awards Europe winners appeared first on Digiday.
Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World.
The post How Hearst UK’s e-commerce revenue grew 322% during the second quarter appeared first on Digiday.
Branded verticals allow the publisher's editorial teams to control the brands while sales seeks a high-spending advertiser.
The post ‘Not a simple adjacency strategy’: How Group Nine is selling advertisers on bigger and longer editorial deals appeared first on Digiday.
Dozens of copycat podcasts distributed by Spotify-owned hosting platform Anchor.fm have swamped the ecosystem.
The post ‘Game of whack-a-mole’: Spotify has a counterfeit podcast problem appeared first on Digiday.
Blake Chandlee, TikTok's vp of global business solutions, downplays any compromising ties between the company and its country of origin.
The post TikTok’s Blake Chandlee on working with U.S. brands despite conflict with the White House appeared first on Digiday.
Publisher branded content studios — once thought of as the silver bullet for depleting display ad sales —are facing sharp declines.
The post ‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth appeared first on Digiday.
To survive, agencies have to change how they do business instead of making cuts here or there to manage for the next quarter.
The post ‘You can’t just cut a little bit’: Why this moment could force agencies to accelerate necessary changes to their business models appeared first on Digiday.
For small boycotting advertisers like JibJab, staying off the Facebook advertising ecosystem permanently is untenable.
The post ‘We knew it would impact our business negatively’: How joining the Facebook boycott affected one small advertiser appeared first on Digiday.
In order to keep on schedule to launch ahead of the U.S. presidential election, non-profit publisher The 19th had to rely heavily on membership and fundraising to meet its launch goal of $4 million.
The post How The 19th relied on memberships and funding to launch during a pandemic appeared first on Digiday.
Direct-response ads accounted for 90% of Morning Brew's 2019 revenue in 2019. Its CEO wants brand advertising to account for 50% by the end of 2021.
The post ‘Let the buyers know you exist’: How Morning Brew plans to grow brand ad dollars from its base of direct response appeared first on Digiday.
Ad tech companies with data privacy and identity solutions are in vogue among the sector's investors and acquirers.
The post ‘A significant uptick in deal flow’: Why Europe is becoming a hotbed of ad tech innovation appeared first on Digiday.
The goal for Social Studio is a 10-day turnaround from campaign booking to going live.
The post ‘We can be agile and evolve’: News UK is quickly growing a 7-figure incremental revenue stream from social video appeared first on Digiday.
Advertising, subscriptions and commerce have begun to recover. But events have not, and B2B media companies are feeling the squeeze.
The post Lack of events revenue squeezes B2B media, forcing virtual volume — and innovation appeared first on Digiday.
Media companies expect political ad dollars to help their businesses recover, but they are leery of opening themselves up too widely to political advertisers.
The post ‘Turns into the Super Bowl’: Media companies prepare for political ad dollars to roll in appeared first on Digiday.