Frequently pushing conventional or just creative initiatives. Firms want a gorgeous site --but they also require a site which converts visitors to results-focused results, like purchases or leads.
Now that I have made electronic Advertising agencies seem like groups of Superheroes, you are likely wondering exactly what it is they typically do. Let us examine the top few areas digital agencies concentrate on.
Spanish OOH traffic measurement company Cuende is launching its satellite measurement service in the U.S. with the Independent Billboard Operators as its first client.
The post A Spanish ad company wants to standardize OOH traffic metrics using satellites appeared first on Digiday.
In fact, the advertiser is still sticking with what it calls “evidence-based journey management” even though the evidence is getting harder to gather.
The post ‘There’s a pragmatism we will need’: Tourism Ireland continues to search for alternatives despite Google’s cookie delay appeared first on Digiday.
A tool helping people craft letters to send to alleged CCPA violators can trigger the 30-day period for businesses to get into compliance with the privacy law.
The post How a new tool that crowdsources California privacy law violation allegations creates gray areas for businesses appeared first on Digiday.
Marketers are preparing for an unusual back-to-school season as teachers contemplate what it will mean to bring students back to classrooms. More in this week's Digiday+ Marketing Briefing.
The post Marketing Briefing: Marketers find value in new channels ahead of this unusual back-to-school season appeared first on Digiday.
The publisher’s Permissionless event will include the option for people to stream sessions virtually and is slated to mark the company’s fourth in-person event since last spring.
The post Crypto publisher Blockworks plans to host 5,000 attendees at an in-person event next spring appeared first on Digiday.
The reconfiguration of office spaces amid The Great Reopening has inspired more companies to build fitness facilities right in their own headquarters.
The post With employee wellness top of mind, more companies push fitness programs as the hybrid return to the office begins appeared first on Digiday.
BuzzFeed is trying to get its audience of Gen Zers and millennials on board with livestream shopping as the commerce trend continues to scale in the U.S.
The post How BuzzFeed taps its resources to grow an early foray into livestream shopping appeared first on Digiday.
Rasika Narang, senior vice president, marketing, Viant Humans are social beings, wired for connection. It’s no surprise, then, that the most successful brands foster long-term relationships with their customers. After all, marketing has always been about building an emotional link that creates a long-term alliance, which results in repeat usage and purchase. Neuromarketers point out […]
The post How marketers are creating long-term customer relationships by leveraging householding appeared first on Digiday.
The Future of TV Briefing this week looks at how the free, ad-supported streaming TV market has entered a new era in its maturation.
The post Future of TV Briefing: The free, ad-supported streaming TV market has come of age appeared first on Digiday.
Twitter and Facebook move ahead with brand safety audits by MRC amid increasing pressure to mitigate extremist and false content on the platforms.
The post As Twitter kicks off its brand safety audit with the MRC, Facebook’s finally starts appeared first on Digiday.
While the internet has exploded with how-to guides for candidates to create the most effective TikTok job application, a number of commentators are reluctant to embrace a scheme which could entrench biases.
The post Recruitment tool TikTok Resumes risks magnifying unconscious biases, execs warn appeared first on Digiday.
The U.K. media company has seen its e-commerce affiliate revenue increase by 56% in the first half of 2021 to represent more than 30% of its total revenue.
The post Future PLC drove nearly $1 billion in e-commerce sales in 2020 appeared first on Digiday.
This week's Media Briefing looks at how the pandemic and the cookie's eventual demise have created the conditions for the programmatic ad market that publishers have been pushing for, with a shift to private buying coinciding with prices pushing past pre-pandemic levels.
The post Media Briefing: Publishers’ programmatic ad businesses have rebounded to pre-pandemic levels appeared first on Digiday.
Trent Lloyd, co-founder and head of brand solutions, Eyeota Google’s updated timeline for its Privacy Sandbox rollout, including its two-year delay of third-party cookie deprecation on Chrome, didn’t come as a surprise to many industry observers, given the limited utility of Google’s FLoC and the slow momentum of the Privacy Sandbox in the World Wide […]
The post How the ad industry can use its borrowed time to future-proof first-party data solutions appeared first on Digiday.
Jessica Lauretti, managing director, The Anthem Awards Over the past 20 years there has been a massive cultural shift — the technological revolution has disrupted our individual relationship to the planet. This shift has offered unparalleled global access and connectivity while giving way to a disruption of traditional supply and distribution chains and ushering in […]
The post How brands can put social impact at the core of their business to lead the future appeared first on Digiday.
As the ad tech industry rewires itself around the contours of privacy, supply-side platforms are reinventing themselves (again).
The post ‘They will need to use multiple routes’: Shifts appear in the publisher-SSP union, as alternative identifiers proliferate appeared first on Digiday.
Motivbase helps companies understand the meaning behind people's online thoughts to help them develop new products
The post How Motivbase helps marketers understand the meaning behind online sentiment better as they develop new products appeared first on Digiday.
The Network Advertising Initiative's new privacy control is intended to stop email-based audience matching — often referred to as onboarding.
The post ‘Weak Sauce’: New industry tool for opt-out from email-based tracking misses ID tech and key players like Facebook and Liveramp appeared first on Digiday.
Big publishers like The Washington Post and USA Today are developing and expanding AR storytelling around the Olympic Games.
The post How news publishers are using the Olympics and AR to flex their emerging tech storytelling appeared first on Digiday.
Telehealth company Ro, parent company of direct-to-consumer men’s health brand Roman, has started reinvesting in subway ads.
The post ‘They’re playing out of home strengths right now’: Why telehealth company Ro is getting back into OOH advertising appeared first on Digiday.
For the latest edition of our marketing briefing, we look back at four trends that have dominated the last six months and how marketers have navigated those issues.
The post Marketing Briefing: 4 trends that captured marketers’ attention the last six months and what’s next appeared first on Digiday.
Outside's 2-month old subscription bundle has convinced 40% of new subscribers that it's worth paying $50 more to get access to the company's entire digital portfolio, two print magazines and a number of other perks.
The post Outside CEO says 40% of new subscribers are choosing its bundle for access to its entire portfolio appeared first on Digiday.
Publishers such as The Independent, Livingly and BuzzFeed must convince advertisers that their contextual audience approaches are worth paying for.
The post How The Independent, Livingly and BuzzFeed are using their content to create fresh contextual audience data appeared first on Digiday.
We're bound to hear more about interoperability in the coming months. Here's what it is, why it's an antitrust issue and what it means for marketers.
The post WTF is interoperability? appeared first on Digiday.
On the latest episode of the Digiday Podcast, the anchor of “Meet the Press Reports” discussed how the streaming show relates to the linear program and how the news cycle has changed in the Biden era.
The post ‘Meet the Press’ host Chuck Todd reports from the frontlines of TV news’s shift to streaming appeared first on Digiday.
Known, an agency that puts creative directors alongside PhD data scientists, specializes in crafting thousands of permutations for clients on the fly.
The post Media Buying Briefing: Known builds clients an ‘Iron Man suit’ made of data science and creativity to supercharge campaigns appeared first on Digiday.
The second-biggest SSP on the market is jockeying to become an entrypoint for more than just managing demand.
The post ‘The backplane for advertising’: Amazon plots big step up for APS appeared first on Digiday.
The unprecedented changes to the job market has given some people the push they needed to switch industries or follow their dream and set up their own business.
The post Taking a leap of faith: People embrace post-pandemic career changes appeared first on Digiday.
More advertisers are turning to talent agencies like United Talent Agency to understand how to show up in places where ads are increasingly not welcome.
The post ‘It’s not just about what the brands want anymore’: UTA Marketing’s co-heads on why big brands are turning to Hollywood talent agencies appeared first on Digiday.
Big corporations are increasingly aligning their media spending with their values, pushing their marketers to make ads in tune with their environmental;, social and governance concerns.
The post ‘We’re creating new ways of working’: Unilever on how ESG informs its advertising and media buying appeared first on Digiday.
Cultural and political differences across countries mean attitudes toward returning to the office differ by nation. Here's a snapshot of what the status is across China and Asia Pacific regions, the U.S and Europe.
The post ‘Stamp out cultural biases’: How return-to-office strategies differ around the world appeared first on Digiday.
As the ad industry comes out of the pandemic and business as usual returns, one account director talks how 2020 performance reviews leave employees feeling under appreciated.
The post ‘None of the wins from my previous review were acknowledged’: Confessions of an account exec and working mom on annual reviews appeared first on Digiday.
The Future of TV Briefing this week looks ahead to the remaining six months of the year to see what may be in store for the TV, streaming and digital video industry.
The post Future of TV Briefing: 5 TV, streaming and digital video trends to watch in the second half of 2021 appeared first on Digiday.
TikTok sounds are the new jingles, according to Gallery Media which updated the old school ad strategy for the 21st century.
The post Why Gallery Media is writing songs for brands on TikTok and Instagram appeared first on Digiday.
Private Relay could be a precursor to Apple using technical solutions to break fingerprinting, say ad execs.
The post How Apple’s Private Relay could be the beginning of the end for fingerprinting on iOS devices appeared first on Digiday.
Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours.
The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday.
Digiday Research shows that publishers find Facebook is the only invaluable platform over others, including TikTok.
The post Digiday Research: Facebook is the only social platform valuable to a majority of the brands and publishers using it appeared first on Digiday.
Federal Trade Commissioner Rebecca Slaughter wants the agency, which for years has been thought of as some bark and little bite, to get aggressive. She sat down with Digiday last week for this Q&A and audio interview.
The post ‘Don’t lie’: FTC Commissioner Rebecca Slaughter on why today’s data privacy approaches don’t work (Audio Q&A) appeared first on Digiday.
Outdoor workspaces are getting extra attention and investment as employers look to provide areas employees can feel comfortable and safe in when they return to the office.
The post ‘A breath of fresh air’: Outdoor workspaces are having a post-pandemic moment appeared first on Digiday.
In this week's Media Briefing, platforms, data and privacy reporter Kate Kaye talks with publishers about what Google extending the third-party cookie's expiration date means for their advertising businesses.
The post Media Briefing: Google’s extension puts publishers at ease to continue cookieless plans, but some fear advertiser urgency is gone appeared first on Digiday.
Rebecca Slaughter supports a policy approach that uses rulemaking authority also supported by the FTC's new chair Lina Khan.
The post Recent FTC chair signals push for rules on data collection and dark patterns that sidestep Congress appeared first on Digiday.
For companies looking to scale up and take advantage of specific growth trends in particular countries it also makes sense to continue investing in physical offices.
The post Hybrid hold-outs: Why some businesses are expanding traditional office workspaces appeared first on Digiday.
The digital-only phone carrier from Verizon, believes that fostering an on-going relationship with influencers will allow the audiences to get to know the brand authentically.
The post ‘Mindset that this is going to be long-term’: Inside Visible’s influencer marketing strategy for Pride and beyond appeared first on Digiday.
In its second iteration, GNI Startups Boot Camp lead Phillip Smith is hoping the program will help journalists become media founders and quench the news deserts in North America.
The post How GNI Startups Boot Camp is giving journalists the tools for media entrepreneurialism appeared first on Digiday.
A number of publishers are observing Juneteenth this year, but not in the same way, with some making it an official holiday and others encouraging employees to use their PTO to take the day off.
The post How publishers are handling the Juneteenth holiday this year appeared first on Digiday.
Despite the weight of the crisis easing, many Gen Xers are still coping with the pandemic’s negative and far-reaching implications on their psychological, physical and financial health.
The post The pandemic’s negative—and possibly long-term—toll on Gen X appeared first on Digiday.
For its tentpole Sunday night original programming block, Showtime has already seen streaming viewership begin to exceed linear viewership.
The post Why Showtime will release episodes of ‘The L Word: Generation Q’ early for streaming viewers appeared first on Digiday.
Tech giants and government regulators are cracking down on digital tracking, and the ad industry has failed to convince people of tracking's trade-offs, IPG's data and technology officer said in the latest episode of the Digiday Podcast.
The post IPG’s Arun Kumar says the time has passed for the ad industry to regulate itself appeared first on Digiday.
PBS has a "deluge" of content that needs to be strategically placed across online channels. Here's a look at how PBS does it in this Digiday+ Case Study.
The post Case Study: How PBS programming informs its YouTube strategy — and what it looks like when it gets there appeared first on Digiday.
As platform audiences continue to swell, their ad products mature and advertisers continue to pour money into them, publishers today consider most platforms neither a valuable source of revenue nor an important channel for brand-building, new Digiday Research reveals.
The post Digiday Research: Publishers have checked out on platforms appeared first on Digiday.