Frequently pushing conventional or just creative initiatives. Firms want a gorgeous site --but they also require a site which converts visitors to results-focused results, like purchases or leads.
Now that I have made electronic Advertising agencies seem like groups of Superheroes, you are likely wondering exactly what it is they typically do. Let us examine the top few areas digital agencies concentrate on.
North Equity is looking at the long game of what can come from putting legacy publications on a fast track to digital transformation.
The post ‘Valuations had shifted’: What a private equity acquisition means for legacy media appeared first on Digiday.
The post Infographic: How publishers are monetizing valuable OTT inventory appeared first on Digiday.
By E.J. Samson, content strategy lead, global business marketing, Twitter Some companies will talk about the need for sustainability until the cows come home. Others, like Burger King, simply take action. This summer Burger King launched its Cows Menu initiative, a commitment to change its cows’ diet to reduce methane emissions — read: cow gas — […]
The post How Burger King’s drive for sustainability beat engagement benchmarks appeared first on Digiday.
In the age of COVID, vendors put favorable terms on hold Over the fall and summer of 2020, as an unprecedented global pandemic created revenue woes across all parts of the digital ad industry, many publishers struggled to maintain favorable deal terms with their ad vendors. Content recommendation giants worldwide — and particularly in Europe […]
The post How publishers can navigate the COVID-era vendor market appeared first on Digiday.
For consumers, video is wonderfully simple. They watch whatever they want, wherever they want and they shift seamlessly from OTT to connected TV to linear TV to digital video. But for buyers, trying to reach those consumers has become a fractured, non-intuitive mess. For more than a half-century, the magic of TV was that it […]
The post OTT, CTV, linear TV and digital video: How video can be managed in one place appeared first on Digiday.
In the five days following Thanksgiving, there's usually a wave of retailers offering anywhere from 20% to 50% off of their products. This year, that wave will feel more like a never-ending tsunami.
The post DTC brands aren’t feeling the Black Friday pressure appeared first on Digiday.
Better prepared brands and more settled consumers have kept advertising revenues flowing, even as a second coronavirus wave rises.
The post ‘People are gonna shop’: Despite second coronavirus wave, consumer confidence ticks up and brakes on ad spend not slammed yet appeared first on Digiday.
The partnership leverages the fame and influence of people who exist somewhere between influencer and mainstream celebrity.
The post NBCUniversal and Volition Beauty sign multi-year deal to co-create products appeared first on Digiday.
The driver of B/R's e-commerce is its Bleacher Report Shop that houses limited-edition apparel collections that are often tied to significant events in the world of professional sports.
The post Bleacher Report is drafting a commerce strategy that’s growth plan hinges on fan fervor for exclusive merchandise appeared first on Digiday.
In 2021, YouTube plans to share more aggregated CTV-specific ad creative insights as well as enhance its direct-response ad formats for the TV screen.
The post How YouTube is working to focus advertisers’ attentions on its connected TV inventory appeared first on Digiday.
By Liron Smadja, director, global expansion marketing at Fiverr The globalized news cycle is both a negative and positive for marketers. Major news events create far more threats and opportunities around content than they once did, and when headline-making events occur, the global media hype cycle influences consumers’ interests — and keyword volumes get pushed and […]
The post How marketers can avoid threats and claim opportunities with distributed teams appeared first on Digiday.
by Austin Scott, Head of EMEA Video Market Development at Xandr There has been a seismic shift in the way audiences consume content. The average U.S. home owns 11 connected devices. More than 40 percent of consumers use connected TV (CTV) devices to stream content daily, and 77 percent of households are considered CTV households. […]
The post A buyer’s guide to new CTV terminology appeared first on Digiday.
The accelerated shift of consumer shopping to e-commerce and the expected surge of online holiday retail, has led to earlier Black Friday and Cyber Monday advertising.
The post ‘Time to test multiple offers’: Why Black Friday and Cyber Monday advertising is coming earlier than ever this year appeared first on Digiday.
BuzzFeed's acquisition of HuffPost will give it access to an older, more affluent cohort, potentially bolstering its news and commerce businesses.
The post ‘They wanted to unload it bad’: Why HuffPost made sense for BuzzFeed – and Verizon Media Group appeared first on Digiday.
Seward would not disclose current financials, but the upswing in ad revenue in third and fourth quarters has him optimistic about the company's position for 2021.
The post ‘A start-up again’: New Quartz owner Zach Seward’s plan for longevity includes revenue innovation and reader support appeared first on Digiday.
ABC News’ 24/7 streamer had planned to pivot to hourly anchored news shows. But this year’s news cycle has forced it to be more nimble with its programming plans.
The post ‘Prime time starts at 10 a.m.’: How ABC News Live has adapted its programming strategy to a tumultuous –and viewer engaged – 2020 appeared first on Digiday.
Spending has remained consistent, according to media buyers, who say that advertisers are more prepared this time around.
The post ‘A more hopeful future’: As the coronavirus surges, advertisers aren’t pressing pause appeared first on Digiday.
The online event, which will combine music, conversation, gaming and shopping in an online world, will have 60 sponsors.
The post ‘A digital Madison Square Garden’: How Complex reimagined the sponsorship opportunities for ComplexLand appeared first on Digiday.
Starting out as a short-term fix to weather the coronavirus storm, employers are seeing work hours outside the traditional 9-to-5 week as a new normal.
The post ‘People have had permission to experiment’: Pandemic expedites rethink on 9-to-5 work structures appeared first on Digiday.
As their audiences on the social app have grown, a flurry of publishers have turned to developing branded content campaigns to explore new commercial opportunities.
The post ‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands appeared first on Digiday.
Self-serve ad platforms are now a major tool for all publishers and media owners looking to generate incremental ad sales and manage costs. Just as programmatic changed the digital ad sales landscape by shifting power to the agencies and bigger brands, self-serve ad sales are now bringing the power back to media owners. Even before […]
The post Can automated self-serve ad sales slash publishers’ overhead? appeared first on Digiday.
The success that the Post saw in growing its global subscriptions business came from tactics put in place well before the pandemic.
The post How the Washington Post is expanding its global subscriber base appeared first on Digiday.
'What gets measured gets managed.' Fortune's new initiative Measure Up is working to hold companies accountable to their inclusion and equality promises.
The post How Fortune is holding top companies accountable to their promises on diversity and inclusion appeared first on Digiday.
Marketers learned a long time ago they can’t have their cake and it too when it comes to openly fighting these platforms while directly funding them.
The post ‘There’s a plausible deniability aspect’: Why marketers are sitting on the sidelines in the regulatory fights against big tech appeared first on Digiday.
The cultural impact of the coronavirus and inequality and lack of diversity in the media business broadly — and in food media specifically — have become a central topics.
The post ‘When terrible things happen, our numbers go up’: How NYT Cooking is approaching the pandemic, politics and inclusion appeared first on Digiday.
Backed by CNN and WarnerMedia sales, Great Big Story appeared to have had insulation from the struggles a fledgling media company would usually face. It didn't — and then coronavirus arrived.
The post ‘Two very, very different companies’: Why CNN’s Great Big Story failed to survive appeared first on Digiday.
Three promotions announced for the senior team that will help set editorial north stars, guide execution and mentor new staff hires.
The post Digiday announces new senior editors for media, marketing, news appeared first on Digiday.
The deluge of political ad dollars has been a boon for media companies’ businesses, setting up for a fourth quarter that’s a far cry from the spring slump.
The post ‘Our biggest quarter ever’: Publishers’ ad businesses are rebounding into the end of the year — for now appeared first on Digiday.
An analysis of the earnings statements from the world's top 10 ad spenders (according to RECMA data from 2019) shows how companies have moved out of rapid-response mode.
The post How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic appeared first on Digiday.
'The ground is constantly shifting below these companies who are trying to comply,' said Pollyanna Sanderson, policy counsel at the Washington DC-based think tank the Future of Privacy Forum.
The post Prop 24 — the California Privacy Rights and Enforcement Act — passed by voters. Here’s what publishers need know appeared first on Digiday.
Publishers need to transition experiential holiday pop-up shops into virtual activations to keep sponsorship and commerce revenue strong in the fourth quarter.
The post The holiday shopping season is on and Bustle Digital Group is setting up shop virtually appeared first on Digiday.
Marketers are braced for a period of when policy impacts can change overnight and post-lockdown shopping flips from one channel to another.
The post ‘Patience is the real key here’: Why advertisers are keeping calm as Europe and U.S. economic recoveries are thrown into extended uncertainty appeared first on Digiday.
To prepare for a world where they will need to act more quickly to turn around client campaigns, some publishers are hiring more post-sales roles to their teams.
The post ‘No more lead times’: Publishers rework their sales orgs with an eye toward new normal appeared first on Digiday.
The company hopes to resume physical events next year, but has proved highly engaging in a media economy forced to be remote.
The post Activision Blizzard Esports’ Jack Harari on how the energy and pageantry of gaming is enduring the pandemic appeared first on Digiday.
Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice.
The post Digital publishers hunt for home on connected TV appeared first on Digiday.
A victory for former U.S. Vice President Joe Biden is likely to open up slew of new possibilities and challenges for advertisers and publishers.
The post What a Biden presidential win would mean for advertisers and online media owners appeared first on Digiday.
At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy.
The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday.
While CTV has become YouTube’s second-most popular device type, mobile remains its most popular, making it tricky for creators to change their content strategies.
The post YouTube creators are seeing connected TV’s viewership share increase appeared first on Digiday.
For many direct-to-consumer brands looking to sell and ship their products through someone's website besides their own, there's still only one dominant choice for them in the U.S., and that's Amazon. But investors are trying to find -- and fund -- new types of alternatives.
The post Vertical marketplaces are the next hot investment area as DTC brands look for more places to sell online appeared first on Digiday.
If e-commerce was a market for L’Oreal, then it would be the biggest in terms of market value, worth nearly €5 billion ($5.9 billion).
The post ‘Growing two times faster than the rest of the market’: Inside L’Oreal’s e-commerce playbook appeared first on Digiday.
Pay-TV affiliate fees helped pad networks’ profits, subsidizing their streaming plays. Without them, networks will need to recalibrate.
The post TV networks face loss of affiliate revenue in shift to streaming appeared first on Digiday.
Some publishers are now closing close to half the RFPs they send out. The trick is getting onto the shortening lists receiving the RFP.
The post ‘Fewer, bigger, better’: RFP close rates rise for publishers as buyers look to keep things simple appeared first on Digiday.
Presented by Digiday, Glossy and Modern Retail, this year’s Digiday Worklife Awards honors the companies that were able to rethink the very nature of work.
The post The Digiday Worklife Awards shortlist: Keeping collaboration and charity alive during an unprecedented year appeared first on Digiday.
Agency employees are more than twice as likely to get time off to vote as their publisher counterparts.
The post Digiday Research: Publishers are much less supportive of employee voting than agencies appeared first on Digiday.
IBM CMO sees important links between technology like artificial intelligence and natural language processing with human management traits.
The post Bridging AI to agility, empathy and purpose will accelerate marketing’s deep consumer and client relationships appeared first on Digiday.
Google says early tests of its Federated Learning of Cohort, FLoC, proposal show potential. It now wants other companies to run their own FLoC tests.
The post ‘Very pleasantly surprised’ Google shares results of Privacy Sandbox experiments appeared first on Digiday.
The shift to streaming is now complete. Around the world, people are spending as much time or more with streaming as they are with linear. With fewer cable boxes and fewer streaming sticks attached to TVs, the smart TV platform is becoming more critical to marketers and advertisers than ever before. But there are significant […]
The post Marketers are plugging into a world of streaming similarities (and differences) appeared first on Digiday.
ANA attendees, industry observers say marketers are focused on driving growth and meeting consumers wherever they are now.
The post Ahead of the ANA conference, marketers take stock of coronavirus-induced changes to consumer behavior appeared first on Digiday.
Agencies are launching despite— and as a result of — the pandemic as new creative opportunities arise from the disrupted marketing landscape.
The post ‘Necessity drives innovation’: Despite the economic downturn, upstart agencies are finding their way to launch appeared first on Digiday.
Consumers are online for a multitude of reasons, which means their mindsets shift in any given moment from search or research to entertainment and information. To make those moments matter, marketers must boost connections between brands and premium content publishers on social media. Watch this new interview to see Laura Froelich, head of U.S. content […]
The post Video interview: Strengthening brands’ connections on social appeared first on Digiday.