You’ve been doing content marketing for years, and your business has produced a lot of content. When was the last time you took a step back to analyze all that you’ve created so far?
The pressures of content marketing mean businesses tend to get caught up in the work of consistently churning out new content. You may feel like you’ll never have time to pause content creation long enough to perform an analysis of your past work. But with content marketing, it’s important to take time to look back as it can help you find more success as you move forward.
That’s why many businesses make a point of performing a content audit once every year or two. If it’s not a practice your business is familiar with, you may wonder if you even really need to do a content audit. If you’re on the fence, here’s what you need to know.