Digital marketers face two significant content challenges: standing out among the ever-growing quantity of digital content and engaging with prospects who have increasingly shorter attention spans. One type of content helps overcome both issues: interactive content.

Unlike passive content, interactive content requires active participation from consumers. In return, they receive real-time, hyper-relevant information they care about in ways that are interesting, fun and memorable. Organizations gain higher engagement rates, increased data capture, improved brand loyalty and more.

A growing body of research speaks to the impact of interactive content, including:

• 81% agree interactive content grabs attention more effectively than static content
• Instagram contests grow organizations’ followers 70% faster than other methods
• Quizzes get shared 1,900 times on average

At Kuno, we take pride in our ability to help clients in a wide variety of industries. Whether it’s one of our core verticals or a niche area, we find creative ways to deliver successful outcomes by using best practices.

Is your healthcare SEO strategy failing to drive the traffic you expect?

Over the past decade, healthcare companies of all sizes have worked hard to adopt and implement more modernized inbound marketing strategies. Yet, despite their dedication to creating quality content and fostering authentic engagement across digital channels, many healthcare brands still struggle to increase organic traffic.

With all the time and energy you invest in your efforts, this can be demoralizing.

If you aren’t getting enough eyes on your content, you may be missing a few key ingredients in your search engine optimization strategy, and making a handful of simple tweaks could help transform your results.

Influencer marketing is becoming an integral part of many digital marketing campaigns. Think of it as a new way to do word of mouth marketing. You find the right influencers to create content on your social media sites, then people share it, like it and engage with it in the comments. 

Short-form films. Free certification courses. Daily motivational emails. These aren’t just examples of content marketing, they are examples of content experiences — a new form of marketing that focuses on creating a well-planned flow of relevant content that engages prospects over a sustained period of time. According to MarTech Advisor, which coined the term, content experience is defined as the overall experience of accessing, consuming, engaging with and responding to a stream of branded content — across diverse devices, platforms and channels, and throughout the buyer’s journey, from prospect to customer.

Chitra Iyer, editor-in-chief of MarTech Advisor said: “Prospects and customers don’t look to consume an individual piece of content, but rather are on a journey where they need ongoing resources to help move purposefully forward in their buying decision.”

B2B buying journeys can be long. An abundance of the right resources at each stage of the journey can keep prospects moving toward purchase. This helps companies overcome two key content marketing challenges: (1) grabbing a prospect’s attention regularly over a period of time versus just now and then, and (2)...

For today's colleges and universities seeking to recruit new students, a strong online presence is just as important as an attractive campus.

Many traditional colleges are competing against online learning institutions that have multimillion-dollar marketing budgets and a lot less overhead. For students researching their options, advanced SEO can make the difference between a college appearing at the top of search results—and making it to their short list—or not showing up at all. 

Here's how advanced SEO increased visibility for one Florida university by nearly 40% and increased new contacts by nearly 200%.  

Commitment can be scary both in your personal and professional lives. Once you choose a digital marketing agency, you may find yourself wondering what could have been. What if another agency knows the secret to get better results faster and you’re missing out?

The grass-is-greener syndrome — the worry that another path could be better than the one you took — can hit in all areas of life, whether rational or not. And you may especially be susceptible to it if you get an email from another agency promising No. 1 spots in Google or hundreds of new Twitter followers.

But a good digital marketing agency is well worth sticking with. Here’s how to tell if the agency you have now is worth committing to for the long term.

On Tuesday, Google announced the release of a new feature impacting video search results. The search engine giant is calling this new roll-out “key moments” and it is designed to help searchers quickly find content within a video. Google said this video search feature will work for English videos hosted on YouTube where the creators have provided timestamp information in the video description. At the moment, this feature is only available for YouTube videos.

When it comes to predicting Facebook trends, there are few people who have gotten it right as often as Mari Smith.

The internationally known “Queen of Facebook” has been leading social media marketing strategies for more than a decade. Forbes has named her among the list of top social media influencers year after year, and she trains business leaders around the world to be more successful on the platform.

At this year’s INBOUND conference, Smith shared her top three Facebook trend predictions and offered sound advice to help marketers get ahead of the changes.

When done right, chatbots can act as a concierge for your website, guiding your users on a journey toward helpful resources.