The world of marketing has changed.

It is not an issue of calling where advertising is going. We are Conventional advertising is failing to achieve audiences as it used to. In its heyday traditional advertising was not regarded as a precision approach. It was a game, one which just does not work anymore. Newspapers and magazines are obsolete, and TV and radio are falling at a significant way. In its place increases electronic advertising, or as we like to call To Put It simply, it is the Best way to Advertise a Business now, and for the near future.

Digital Advertising Agency vs. a Marketing Agency.

Frequently pushing conventional or just creative initiatives. Firms want a gorgeous site --but they also require a site which converts visitors to results-focused results, like purchases or leads.

What a Digital Advertising Agency Have To Do?

Now that I have made electronic Advertising agencies seem like groups of Superheroes, you are likely wondering exactly what it is they typically do. Let us examine the top few areas digital agencies concentrate on.

Since electronic advertising has taken more than what's it, precisely? In an effort to avoid overwhelm, I will keep this simple. Digital advertising is information driven and targeted brand marketing through technologies. Programs, podcasts, and other kinds of electronic media, the world wide web is the middle of tools and channels in an electronic marketer's disposal. Digital advertising is extremely organized, highly concentrated, and provides measurable effects in real time. There's not any guesswork involved. Plans are analyzed continually in Order determine what is effective and what is not. You are in a position to quantify results and execute strategy alterations immediately. This is the manner of electronic advertising. Allow me to rephrase that. This is the manner of digital advertising whenever you've got an extremely skilled digital advertising agency encouraging your own brand.
What is Digital Marketing?
Since electronic advertising has taken more than what's it, precisely? In an effort to avoid overwhelm, I will keep this simple. Digital advertising is information driven and targeted brand marketing through technologies. Programs, podcasts, and other kinds of electronic media, the world wide web is the middle of tools and channels in an electronic marketer's disposal. Digital advertising is extremely organized, highly concentrated, and provides measurable effects in real time. There's not any guesswork involved. Plans are analyzed continually in Order determine what is effective and what is not. You are in a position to quantify results and execute strategy alterations immediately. This is the manner of electronic advertising. Allow me to rephrase that. This is the manner of digital advertising whenever you've got an extremely skilled digital advertising agency encouraging your own brand.
An electronic advertising agency differs from the conventional advertising and marketing agency because they're usually focused on results-based advertising in the electronic world. Measurable advertising and ROI is the title of this sport. A valid digital advertising agency does not practice"spray and pray" advertising. Gone will be the radio or TV spots and magazine advertisements. In their place come a group of strategists, consultants, creatives, and developers who work together from the ground up to produce quantifiable outcomes.
What's a Digital Advertising Agency?
An electronic advertising agency differs from the conventional advertising and marketing agency because they're usually focused on results-based advertising in the electronic world. Measurable advertising and ROI is the title of this sport. A valid digital advertising agency does not practice"spray and pray" advertising. Gone will be the radio or TV spots and magazine advertisements. In their place come a group of strategists, consultants, creatives, and developers who work together from the ground up to produce quantifiable outcomes.
A fantastic digital advertising agency gets the way take over your advertising from top to base. For starters, their enterprise experience lets them appraise your brand's needs and produce a highly effective strategy that optimizes profits. They will work with your organization to enhance productivity and efficiency. With their aid you will better define your aims and establish measurable objectives. When dealing with a digital advertising agency you will ascertain exactly who your perfect buyer is and examine their purchasing travel. Like I mentioned, electronic promotion is highly targeted. When you understand your goal well, you are going to determine exactly what your messaging and advantages ought to be to talk directly with your perfect buyer. Your distinctive selling proposition because it pertains to your perfect buyer is the thing that forms a relationship with the individuals who purchase from your business.
Digital Marketing Agencies Boost Your Company.
A fantastic digital advertising agency gets the way take over your advertising from top to base. For starters, their enterprise experience lets them appraise your brand's needs and produce a highly effective strategy that optimizes profits. They will work with your organization to enhance productivity and efficiency. With their aid you will better define your aims and establish measurable objectives. When dealing with a digital advertising agency you will ascertain exactly who your perfect buyer is and examine their purchasing travel. Like I mentioned, electronic promotion is highly targeted. When you understand your goal well, you are going to determine exactly what your messaging and advantages ought to be to talk directly with your perfect buyer. Your distinctive selling proposition because it pertains to your perfect buyer is the thing that forms a relationship with the individuals who purchase from your business.
email marketing examples

Do you sit staring at your analytics wondering why some email campaigns are successful while others have dishearteningly low open rates?

When designing your email marketing campaigns, avoid simply analyzing the parts. Instead, study several good email marketing examples from a variety of businesses through a more holistic, human lens.

Don’t get me wrong. Regularly reviewing analytics is key to figuring out what worked and what didn’t, enabling you to make more informed decisions in the future, but you’re not writing marketing emails for robots.

Humans are more than just a set of 0s and 1s behaving in predictable, formulaic ways. We get sick. We give birth. We explore. And unlike robots, no two humans are alike, even identical twins.

Our fears, desires, and goals are in a constant state of change, so when it comes to email engagement, one recipient may delete it without reading it, while another may read it all the way through and eventually become a customer.

To help you understand, I’ve pulled the past year’s best email marketing examples from my own inbox and outlined why these emails made the cut. I’ve also listed additional exercises you must do before...

successful facebook ad campaign

When setting up a new Facebook ad campaign, there are a lot of moving parts. It’s good to have a checklist of things to cross off, so you aren’t missing what is necessary to run a successful Facebook campaign. From targeting the right audience to creating the right assets, we will cover everything that is needed to run a successful paid Facebook ad campaign.

ecosystem

A digital marketing ecosystem is somewhat similar to the ecosystems you learned about in 6th-grade science class. To save you the trouble of digging out your old science book, an ecosystem is a community or group of living organisms that live in and interact with each other in a specific environment. Examples of ecosystems include marine, desert and rainforest.

But this is a digital marketing blog, and as much as I would like to dissect a frog right now, we have to keep our eyes on the prize: the digital marketing ecosystem.

manufacturer success

For any manufacturer, setting yourself apart from the rest is paramount to remaining viable in today’s market. With Google continuing to dominate search results, being easily found through the search platform and ranking highly goes hand-in-hand with success.

Up Your Marketing game

Feeling burned out? Looking for some inspiration? Want to improve a skill?

We could all use a boost sometimes. Whether you’re a marketing genius, new to the profession, somewhere in between, or just feeling burned out, resources like podcasts, books or blogs can give you that extra inspiration you’re looking for.

Keeping up with digital marketing resources can let you hone a specific skillset, stay ahead of trends and help keep your team sharp.

Here’s a look at some of our favorite digital marketing resources.

end of third-party cookies

In an effort to create a more privacy-first web, Google has announced its plan to eliminate third-party cookie storage on the Chrome browser by 2022. 

Hubspot

SEO growth is critical for any company. But in order to achieve SEO growth, it requires a diverse and talented team of digital marketers with wide-ranging expertise and skillsets. This team must be strategic and experienced in using the CMS platform your website is built on.

At Kuno Creative, we are HubSpot SEO experts because of the talent, skills and proficiencies our entire team of digital marketers brings to each project. In January of 2021, this teamwork and execution fueled an average increase of 12% growth in organic sessions year-over-year for the HubSpot client websites we manage.

personas

At first glance, you may think audience personas and buyer personas are the same thing, but that couldn’t be further from the truth. However, when used together, they can help you get a better understanding of your customer base and they can amplify your marketing strategy.

Email Marketing Best Practices That Will Make Your Brand Stand Out

Understanding email marketing best practices will help your brand stand out. By keeping best practices in mind when writing your emails, you’ll give your recipients that feeling you get when an email hits your inbox and you just can’t NOT click on it. We all get so many emails (many of which end up in trash or spam), so when we get one that speaks to our hearts, it’s a momentous occasion.

writing website content for SEO and user experience

Creating an SEO-friendly website design can feel like walking a tightrope between two points on opposite ends of a canyon.

On one side, there are SEO best practices.

You want your most important web pages to rank well in search engines so more people will find them. All the latest SEO updates and trends you’ve read about seem to be telling you that the more words you have on a page, the higher you’ll rank.

On the other side, there’s the user experience.

If you weigh those pages down heavily with too many words, people can’t find what they need quickly once they’ve made it to your website. They’ll get confused and leave for another site that’s easier to navigate. And what good is all that website traffic from Google if it’s not leading to new customers?

Although these may seem like two conflicting priorities, they both accomplish the same goal in the end.

So how can you write website copy that’s optimized for search engines and the user experience?

After working through this challenge on dozens of different website redesigns over the years, here are some of our best recommendations.

press release

Between blog posts, eBooks and social media posts, a long-time marketing stalwart seems to have fallen through the cracks in many of today’s digital marketing strategies: press releases. That’s a big oversight because press releases offer several advantages that no other form of content can bring a robust strategic digital marketing campaign.

digital marketing strategy time

A natural excitement comes with getting your digital marketing strategy off the ground. With the wheels in motion, businesses are eager to check and see the results of their marketing efforts in the days, weeks and months that follow. This begs the question: When is the right time to pivot?

webinar

When webinars work, they really work. Statistics show that these online-based seminars offer significantly higher conversion rates than other types of content, with an average of 20% of webinar viewers becoming paid customers. Paired with the shift to a more virtual environment, 67% of marketers are increasing their investment in webinars to help turn prospects into clients.

While some businesses are well-versed in how to host a webinar and get people to attend, other businesses are completely new to the game — and that can be an overwhelming place to be. If you’re in this boat, here’s a helpful resource on how to successfully host and promote a webinar. This will lay the groundwork for a model you can reuse over and over as you scale operations.

additional content

If you’ve ever been responsible for preparing a big holiday meal, you know the work often begins days in advance and includes countless hours of cooking, cleaning and shuffling around hot pans. You also know that after investing so much time, money and energy into creating your feast, there’s no way you’d let a single morsel go to waste. Luckily, sometimes dishes are even better as leftovers than they were the first go-around (Thanksgiving sandwiches, anyone?).

But, where do you start?

3-Good-Value-Proposition-Examples-1

A value proposition is a statement that answers the ‘why’ someone should do business with you. It should convince a potential customer why your service or product will be of more value to them than similar offerings from your competition. You know why your company is great, but do your potential customers know what sets your brand apart?

A good value proposition can give you an advantage over your competitors and is often what your prospects use to evaluate you. And for many consumers, your value proposition is the first thing they encounter when exploring your brand. So, having a clear, concise value proposition is more important than ever. (Consider this: You’ve got less than a minute to capture a site visitor’s attention.)

When creating a value proposition, it’s important to identify all the benefits your product or services offer. Describing what makes these benefits valuable in a quickly digestible way for the reader will help your value proposition make an impression. It’s also critical to identify your customer’s main problem your value proposition helps solve. By connecting this value to your buyer’s challenges your value proposition will become more...

brand development workshop

Your brand strategy is what makes you memorable, setting you apart from the competition. Ultimately, it’s why your most loyal customers will decide to invest in you. 

Companies with clear, consistent branding can expect to earn 23% more annual revenue than those without a well-communicated brand. 

Defining your brand strategy is a lot like answering life’s toughest questions. Who are you? What were you put on this earth to do? It can be a daunting discussion, but until you have a clear mission and vision for your company, you won’t have a clear path forward. 

If your company has introduced a new product line or you’ve made a major strategic shift, this conversation is crucial. 

At Kuno, we’ve had the privilege of leading brand development discussions for companies in a variety of industries, from highly technical software to one of the largest greenhouses in the country. 

Here are our recommendations for making the process successful.

brand experience agency

What are the first things that come to mind when your customers think about your company?

Why do they trust you?

What truly sets you apart — and is it obvious to everyone who interacts with your brand?

These questions reveal a lot about your brand experience. If the answers aren’t obvious to you, you can’t expect your customers to know why they should choose you over your competitors.

At a time when buyers have more options than ever, defining your brand is your most fundamental mission as a company. It’s not something you can outsource, but it shouldn’t rest entirely on your team’s shoulders, either.

A brand experience agency can bring a valuable fresh perspective and the benefit of having gone through this exercise many times before. They know what goes into brand development and how to create a strategy that communicates your brand to the world.

Here’s a closer look at what the best branding agencies should accomplish.

reveal brand strategy

When developing your brand strategy, there are a lot of elements to consider before you finally get it right. You’re eager to share your story with the world, but you have to do it in a way that pings your target audience just right. 

Before you launch, here are 20 questions that can help you identify your brand strategy. Use your answers as a roadmap to where you want to guide your business in the future.

in demand skills

Everyone loves a fresh start and, after a nightmarish 2020, we’re all ready to move full-steam ahead into a [hopefully] brighter, more successful year. But, as any great business leader knows, setting cohesive goals is only half the battle. To move the needle and make meaningful progress toward your goals this year, you’ve got to have the right people, with the right skills, in the right places.

Whether you’re looking to level-up your existing team, make new hires, outsource projects to an agency, or boost your own capabilities, it’s important to know exactly what it’ll take to outpace the competition in the year ahead.

To help you prepare, here are the five most in-demand marketing skills for 2021.

search intent

Have you adjusted your SEO since the advent of COVID-19? If not, now is the time. While some businesses have not been impacted from a search standpoint, others have seen a shift in terms of search intent. As a reminder, search intent (also called user intent or audience intent) describes the purpose of a person’s online search — in other words, what they are hoping to find by conducting the search.

In the past, search engines used direct word matching of keywords. But Google found that just because a user types “battery car dead,” for example, doesn’t mean they want everything that matches that search term, such as what it is, where to buy batteries, which batteries are rated higher or how to replace a battery.

boost tech marketing

Are you falling into today’s technology marketing trap? The way we’ve been marketing software for years may not be working as well as it used to, according to a new report. 

The 2021 Buying Disconnect exposes the gap between the way organizations are marketing technology and the way buyers want to engage now. This gap began to appear before the advent of COVID-19 but accelerated during the pandemic. The reasons for the rise include economic uncertainty and remote workplaces. These changes require buyers to not only search for products virtually, but also to be more confident in their purchase decisions than ever before.

The report’s findings provide insight on creating a new path for tech marketing so that organizations can meet consumers’ changing expectations in the new year and beyond.

brand identity

Your brand identity is what makes you memorable, setting you apart from the competition. It’s why your most loyal customers will decide to invest in you.

Companies with clear, consistent branding can expect to earn 23% more annual revenue than those without a well-communicated brand.

Defining your brand identity is a lot like answering life’s toughest questions. Who are you? What were you put on this earth to do? It may seem like a lot to tackle, but until you have a clear mission and vision for your company, you won’t have a clear path forward.

And defining your branding identity and strategy isn’t just for new brands, if your company has introduced a new product line or you’ve made a major strategic shift, this conversation is crucial — one that goes beyond your marketing department.

You’ll want to get input from all key stakeholders — including your executive team, sales leaders, service technicians or product designers and customer service representatives.

Let’s look at some questions that can help you shape your brand identity and strategy.

social channels

There are many social channels out there, and many are rolling out new features on a weekly basis. It can be difficult to keep up with new social trends for businesses. With so many different platforms, it is hard to figure out which ones are worth your companies time and effort. It is also difficult to perfect your strategy on each channel.

The question is, how much time do you want to spend creating content, posting updates, and engaging with users, and on what platforms does this even make sense? You can’t perfect every platform, but you can find the right ones that mesh with your business. In this blog, we will break down which channels make sense for your business, and how to create the right strategy to do so.

Here are a few questions to consider.

Gated or Ungated content

You spend a lot of time working on high-quality content for your prospects and customers. It’s a great piece so, when it’s complete, it should be gated, right? Not so fast. There can be a lot to consider about whether to gate your content. Let’s take a look at how you can decide whether to put your content behind a form.

video marketing

Video marketing campaigns are a must for any business. But your strategy should go beyond filming something on your phone and posting it to social media. And if you’re going to work with an agency to get your video produced, don’t make a move unless they offer video marketing services that will be critical to your success.

Adding video content to your strategy is a great way to get more people engaged with your brand. It means they’re more likely to take actions like joining your email list, or better yet, buying your product. But if your message misses the mark or no one can find your video, it’s going to be a frustrating experience that costs you time and money. 

So, if you’re working with a video marketing agency to help you create a successful campaign, here are some of the services you must ensure they offer. 

8 Great Digital Marketing Blogs

A vital aspect of successful marketing programs is staying up to date on the latest news, trends and best practices across the industry. Great resources for staying on the leading edge of what’s working and what’s not are the many blogs that report on the digital marketing industry — including topics ranging from search engine optimization to social media marketing to conversion intelligence.

marketing predictions

Every year, Gartner makes predictions on what factors will become critical in the face of ever-changing technological advances — including how organizations must be prepared to adapt to the new trends. Several of its predictions are directly related to digital marketing.

Of special note is the fact that, more than any other recent year, 2021 will require organizations to find nontraditional ways to move forward due to the COVID-19 crisis. To rebound will require organizations to embrace innovation and efficiency in digital marketing.

digital content marketing trends

The advent of the coronavirus pandemic has changed nearly everything, including how organizations are marketing. In particular, as marketing leaders create their digital content marketing strategies for 2021, their planning sessions will be very different than in past years. To prepare for 2021, they will be in uncharted territory — considering the impact of COVID-19 on their target audiences.

Several organizations have already successfully adapted their strategies to meet the new content marketing demands. Their lessons learned provide valuable insight for others, including in these areas:

  1. Social media: Adopt a social media strategy that is customer-focused.
  2. Events: Pivot from in-person to virtual content-sharing opportunities.
  3. Search: Leverage new search patterns to plan content development.
  4. Tone: Create content that is compassionate, authentic and empathetic.
  5. Access: Find ways to share special content more freely with prospects.

These five marketing success stories during COVID-19 provide inspiring insight for planning your organization’s 2021 digital content marketing strategy.

digital marketing terms

Every year, new terminology enters the vernacular of digital marketing. As we move into 2021, there are several new terms that will impact the marketing plans of organizations in the New Year. We’ve rounded up the following 19 trending digital marketing terms for 2021. If you haven’t heard of “always-on lifecycle marketing,” “no-click searches” or “the internet of everything,” then scan our list to stay current before welcoming another new year.

medical device manufacturers

Pandemic or no, medical device companies can have a lot of challenges when it comes to marketing their products. Your device or product can be a great innovation for patients and healthcare, but if it’s not marketed well and its benefits aren’t communicated, its potential impact will be lost.

Medical device companies face some unique challenges, namely getting in front of busy clinicians and hospital executives, overlooking the value of your device, and much more.

how the pandemic has changed B2b buyer behavior

With any luck (and a vaccinated population), the pandemic may be mostly behind us by Q4 of next year. But there’s no denying this experience has reshaped us all indefinitely. And even after life returns to any semblance of our old normal, we'll likely hold fast to a few of our new habits — like remote work flexibility, an increased focus on employee wellness, and (hopefully) frequent hand-washing.

But how has B2B buyer behavior changed in the wake of COVID-19? And what do these evolving habits mean for B2B organizations looking to boost revenue in the year ahead?

To help you prepare for 2021 (and beyond), we’re delving into a few ways B2B buyer behavior is shifting and what it takes to meet buyers' needs both today and in a post-pandemic world.

customer touchpoints

Once a prospect becomes a customer, how are you continuing to delight them? In a world where everyone is a consumer, building trust and standing out is crucial — especially when more consumers are shopping online.

One way to stay top of mind with your customers is by identifying your customer touchpoints and making sure you’re leaving them satisfied during every step of their buyer journey. In this blog, we’ll discuss four customer touchpoints you may be missing and how you can add them to your marketing campaigns.

5 ingredients of effective website content writing

When watching award shows, we’re accustomed to the rhythm of recipients making a speech when they receive an honor. As we’ve seen, these speeches can veer in any which direction. There are the ones that last only a few seconds and fail to tell enough of a story to the audience, the ones that drag on for too long (cue the music) and cause the audience to lose interest, and the ones that hit the sweet spot of a compelling, to-the-point narrative.

While scenes like these may play out on the actual stage, businesses can undergo a similar experience when it comes to the digital marketing stage — specifically, writing website content. Saying too little on your business website can leave visitors with more questions than answers while saying too much can leave visitors feeling overwhelmed by what they see. In the middle of all this is effective website content writing, where a meaningful yet concise story is told.

Whether you already have plans for a website redesign or are considering one in the future, we encourage you to keep this roadmap for effective website content writing in your back pocket.

blogging for SEO

If you write a great blog post but no one can find it, does it really exist?

Blogging for SEO is both an art and a science. There’s a formula to ensure you have the best chance of ranking in Google’s search results.

Using highly searched keywords is still essential, but SEO has evolved far beyond that—and it continues to evolve with every Google algorithm update.

To rank at the top of search engines, your content also has to provide value, be authoritative and stand out from the current top search results.

This checklist offers helpful guidelines you and your team should follow every time you write a blog post.

core-update

The world’s most powerful search engine began rolling out its 2020 Core Algorithm update earlier this month. A core algorithm update means that Google has changed or recalculated its algorithm in some meaningful way. It had been seven months since Google had released the new core update that was announced on Twitter on Dec. 3. While we are still waiting to understand the full breadth of this update, we are starting to identify some industries and domains that have so far been affected.

SEO strategies

The SEO strategies that will be most effective going forward will be those that best help you meet Google’s simple mandate of comprehensively answering a search query as effectively as possible with your website content. According to Google, the world’s most powerful search engine will continue to follow three basic steps to generate results from web pages: crawling, indexing, and ranking.

The search engine optimization strategies that you need to continue to employ in the future should be designed in a way that will help Google crawl your site more efficiently, index your content properly, and rank your website pages as high as possible for all relevant search queries.

drone footage

Who doesn't love watching a great looking drone shot? Unless you want to rent a helicopter or go up on the roof of a skyscraper, there is no other way to get wide, sweeping views from high in the sky. From capturing a sunny lakefront or a city skyline, a drone is the easiest way to get hundreds of feet in the air with the press of a few buttons. And as long as they are used properly and effectively, drones instantly increase your video’s production value.

With all that said, it’s discouraged to edit in drone footage just for the sake of it looking cool. You should think about WHY you want a drone shot to be included and be able to articulate why it can impact the outcome of your video. Can it be used to improve the overall story and emotion that you are trying to convey? Can it emphasize a certain line of dialog that is written in the script? Here are some reasons why using a drone can be so effective.

logo design

Think about all of the logos you encounter on a daily basis. What do they all have in common? If you saw golden arches, you would immediately recognize it as McDonald’s. If you saw a red circle with a dot in the middle, you would know it’s Target. A blue, fluttering bird? Twitter.

All of these logos are memorable and they convey a message to consumers. Your B2B logo should do the same. As you embark on a business rebrand, there are six design elements your B2B logo should include. It’s easy to fall into the rut of doing what everyone else is doing, but to stand out, you need to leave a lasting impression on your potential customers.

In this blog, we’ll share the six design elements and examples of B2B brands whose logos adhere to these standards.

video shopping

The power of video marketing continues to grow. But we expect shoppable videos to take on a life of their own in 2021. It may just become the biggest marketing trend of the year.

Why? Video continues to drive sales on multiple platforms. In fact, Wyzowl’s State of Video Marketing Survey found that more than 80% of video marketers say that video not only increases traffic to their website, but it directly increases sales. And more and more companies are buying in.

That same Wyzowl survey discovered that 85% of businesses use video as a marketing tool. And a recent HubSpot survey determined that online videos are supposed to gain more than 82% of all consumer internet traffic by 2022 which would be 15 times higher than it was in 2017.

But in the short-term, it’s shoppable videos that are expected to get a stronghold in the video marketing world. So, let’s take a look at this trend, find out what it is, and where it’s going.

website design or website content

The question of what to focus on first — website design or website content — can feel like the debate between the chicken and the egg. But perhaps another analogy more accurate for how you should approach your website is how to organize your bedroom closet.

Your closet will have the basic categories, such as coats, shirts and suits. You likely have additional categories and subcategories, such as dress shoes and tennis shoes. But most importantly, you need a place for everything. If like me, you have already binged The Home Edit’s organization show on Netflix, you’ll know hosts Clea and Joanna advise building a system for the life you already live. You need to create zones to organize and contain everything, working backward from what you have to get to what you need.

The same concept applies to your business website. That means taking stock of what content you have, how people are coming to your site and what needs work. Focus on how to align your website with your business objectives. That, in turn, will give you a sense of how your website can evolve and continue to support your growing business.

It’s a tall order for a website; in many instances, it’s best to...

7 Best B2B Website Designs of 2020

Does your B2B website reflect how you feel about your company and the widespread usage of your product or service? And does it do so in a way that makes people want to visit your site again and again? B2B marketing and websites don’t have to include boring, conservative design elements — industry professionals are people, too, and wouldn’t you rather navigate through a website that was visually appealing and catered to your user experience?

Websites are often a potential buyer’s first impression of you, and according to HubSpot, traditional B2B websites tell potential customers three things: “who we are, what we do, and how we help.”

Customers in search of a solution don’t want to scroll through websites that don’t get to the point quickly. After helping several B2B clients create websites that have achieved their desired results, we believe successful B2B sites should do the following:

  • Provide a pleasing visual/user experience
  • Answer questions
  • Function across multiple platforms (mobile, desktop, tablet)
  • Have quick load times
  • Captivate attention/combat short attention spans

social media manager job description

A social media manager position seems like it’s only about posting on branded social media platforms, but it’s much more than that. With social media being bigger than ever and constantly evolving, the job entails engaging users, driving quality leads and boosting your brand’s online reputation with the right social media strategies.

While social marketing and advertising are a large part of the overall marketing strategy for many companies, social media is about people, conversations and developing leads while building relationships. Many businesses are hiring social media managers as it has expanded into its own role for online marketing, and is a large task for business owners to handle on their own. Strong management and strategic thinking skills are critical for social media managers. Companies want a social media manager who possesses elevated skill sets.

Here are some of the skills needed from social media managers.

low blog traffic

Your company blog can help you achieve a lot of your most pressing marketing goals like establishing your team as industry thought leaders, fostering trust in your brand, and building and nurturing a steady stream of highly qualified leads.

But that’s only if you’re getting eyeballs on your content.

If you’re not getting enough views, or if your visitors are bouncing within seconds of landing on a post, then your once-promising traffic-driver will quickly become an expensive and time-consuming hassle (and that’s when most marketers pack up and invest elsewhere).

But before you pull the plug on your blog, keep in mind that blogging leads to 55% more site visitors, according to HubSpot. And, in 2019, marketers who prioritized blogging saw 13X more ROI than those who didn’t.

If you don’t see an uptick in blog traffic or leads from your blog, there’s a good reason.

all in one marketing platform

Sales and marketing teams have their hands in many pots — all of which tie back to the larger goal of connecting with target audiences and fueling business growth. On any given day, these activities could include tracking leads and customers, publishing new website content to boost traffic and drive engagement, and sending emails to segmented contact lists to promote said content. All the while, salespeople and marketers are likely to pull regular data and activity reports they can share with management and other departments.

Traditionally, each of these activities has required employees to toggle between different marketing tools: one for customer relationship management, one for website content management and one for email management. Aside from the time lost in navigation — businesses report spending an average of one hour every day moving from platform to platform — the use of multiple marketing platforms also makes it difficult to not only locate data but make relevant, useful connections between the data in alternate systems.

While this scratches the surface of the appeal of all-in-one marketing platforms like HubSpot, it’s only the start of the conversation....

Creating lots of high-quality content

It takes a lot of time and creative energy to develop and launch a successful inbound marketing program. But even after you’ve unveiled your snazzy new website, robust social media presence and captivating email workflows, there’s no time to rest on your laurels.

Like a smoldering bonfire on a crisp fall evening, your marketing needs a steady supply of kindling to stay ablaze. And blog content makes the perfect tinder.

Unfortunately, that’s where many companies fall short. The idea of publishing even a few blog posts per month can be overwhelming for an already over-stretched marketing team. How can you possibly keep up the cadence without compromising on quality?

As someone who has been blogging for businesses for more than a decade, I’ve learned a thing or two about regularly cranking out large quantities of good content. And I’ve discovered it’s not only possible but something you can achieve without pushing your team to the brink of burnout. Here are seven tips for simplifying content creation.

content marketing

The value of content marketing has more than proven itself over the years as a workhorse that helps organizations achieve a wide range of benefits — from attracting quality leads to supporting a higher rate of conversion. Consistent, high-quality and engaging content marketing impacts audience decision-making more than any other marketing strategy.

Today, the value of content marketing has taken on new urgency. More organizations than ever are digging deeper into this discipline to improve their marketing programs. Many are finding that they have to make specific modifications to their traditional strategies in order to gain the maximum results in a new environment.

A wide range of research is showing marketers the way to marketing in a world changed by a pandemic. Among the findings are insights on the new way organizations should create content for their blogs, emails, social media platforms, thought leadership initiatives and webinars.

Here are findings in these five critical areas of content marketing that can help guide organizations in the future.

2020 changed the brand experience

Our population currently faces four large-scale crises — all happening at the same time:

  1. A global pandemic on the brink of its third spike in cases
  2. An unstable economy costing more than 50 million Americans their jobs
  3. The declaration of a global climate emergency
  4. The largest racial justice movement since the 1960s

Without question, these crises have permanently altered the expectations people set for leaders, influencers and each other. Brands at a loss for how to design an experience that meets these new expectations need only understand one thing: people are desperate for something to feel good about. With that in mind, here are four changes impacting the brand experience.

facebook messenger

In the ever-changing world of social media, there are many ways to advertise your business. At the top of the advertising list is Facebook. You can advertise to Facebook’s audience network, Instagram, and Facebook feeds and videos, but the newest and possibly most effective way to advertise on Facebook is with Facebook Messenger.

Overall, messaging apps now have more users than social networks. Facebook Messenger alone has 1.3 billion monthly users. It makes sense to start running your ad campaigns on these apps.

In this blog, we will show you how to get started with Facebook Messenger ads, along with a few do’s and don’ts when advertising.

youtube marketing

By now, it’s tough to deny the power of YouTube marketing. The site that was most known for (at least initially) funny cat videos is now an essential tool for digital marketers. In fact, according to HubSpot’s “State of Inbound (Marketing)” report, nearly half of all marketers plan to add YouTube to their marketing strategy over the next 12 months.

One of the reasons is YouTube’s reach. According to Statista’s most recent study, YouTube has 2 billion users worldwide. It remains the internet’s second-largest search engine. The only social network that has more monthly active users than YouTube is Facebook.

YouTube can also help improve your SEO and overall brand presence. It allows you to present unique content that's easy for viewers to consume and share.

I recently helped optimize the YouTube channel of one of our clients. The channel was left untouched for years. Videos posted years ago didn’t have descriptions, tags, end screens, cards, or SEO optimization. So, I wanted to see what could be done to breathe some new life into this old channel and if it could become a part of our client’s YouTube marketing strategy going...

partnership

If you’re a company that wants to put together a video marketing strategy but you’re not sure where to begin, you might want to consider hiring a marketing agency. Working with a marketing agency can make your life easier and get you the results you desire. But a “set it and forget it” mentality is the wrong way to go.

You have to consider yourself a partner in the relationship. A video marketing agency or a digital marketing agency that produces videos can get a lot of the heavy lifting done for you, but you’ll be counted on for guidance, especially during the early stages of the project. The agency will most likely lean on you a bit, before you can lean on them.

Let’s look at a few of the ways you can make your relationship with a marketing agency prosper when it comes to video marketing.