The world of marketing has changed.

It is not an issue of calling where advertising is going. We are Conventional advertising is failing to achieve audiences as it used to. In its heyday traditional advertising was not regarded as a precision approach. It was a game, one which just does not work anymore. Newspapers and magazines are obsolete, and TV and radio are falling at a significant way. In its place increases electronic advertising, or as we like to call To Put It simply, it is the Best way to Advertise a Business now, and for the near future.

Digital Advertising Agency vs. a Marketing Agency.

Frequently pushing conventional or just creative initiatives. Firms want a gorgeous site --but they also require a site which converts visitors to results-focused results, like purchases or leads.

What a Digital Advertising Agency Have To Do?

Now that I have made electronic Advertising agencies seem like groups of Superheroes, you are likely wondering exactly what it is they typically do. Let us examine the top few areas digital agencies concentrate on.

Since electronic advertising has taken more than what's it, precisely? In an effort to avoid overwhelm, I will keep this simple. Digital advertising is information driven and targeted brand marketing through technologies. Programs, podcasts, and other kinds of electronic media, the world wide web is the middle of tools and channels in an electronic marketer's disposal. Digital advertising is extremely organized, highly concentrated, and provides measurable effects in real time. There's not any guesswork involved. Plans are analyzed continually in Order determine what is effective and what is not. You are in a position to quantify results and execute strategy alterations immediately. This is the manner of electronic advertising. Allow me to rephrase that. This is the manner of digital advertising whenever you've got an extremely skilled digital advertising agency encouraging your own brand.
What is Digital Marketing?
Since electronic advertising has taken more than what's it, precisely? In an effort to avoid overwhelm, I will keep this simple. Digital advertising is information driven and targeted brand marketing through technologies. Programs, podcasts, and other kinds of electronic media, the world wide web is the middle of tools and channels in an electronic marketer's disposal. Digital advertising is extremely organized, highly concentrated, and provides measurable effects in real time. There's not any guesswork involved. Plans are analyzed continually in Order determine what is effective and what is not. You are in a position to quantify results and execute strategy alterations immediately. This is the manner of electronic advertising. Allow me to rephrase that. This is the manner of digital advertising whenever you've got an extremely skilled digital advertising agency encouraging your own brand.
An electronic advertising agency differs from the conventional advertising and marketing agency because they're usually focused on results-based advertising in the electronic world. Measurable advertising and ROI is the title of this sport. A valid digital advertising agency does not practice"spray and pray" advertising. Gone will be the radio or TV spots and magazine advertisements. In their place come a group of strategists, consultants, creatives, and developers who work together from the ground up to produce quantifiable outcomes.
What's a Digital Advertising Agency?
An electronic advertising agency differs from the conventional advertising and marketing agency because they're usually focused on results-based advertising in the electronic world. Measurable advertising and ROI is the title of this sport. A valid digital advertising agency does not practice"spray and pray" advertising. Gone will be the radio or TV spots and magazine advertisements. In their place come a group of strategists, consultants, creatives, and developers who work together from the ground up to produce quantifiable outcomes.
A fantastic digital advertising agency gets the way take over your advertising from top to base. For starters, their enterprise experience lets them appraise your brand's needs and produce a highly effective strategy that optimizes profits. They will work with your organization to enhance productivity and efficiency. With their aid you will better define your aims and establish measurable objectives. When dealing with a digital advertising agency you will ascertain exactly who your perfect buyer is and examine their purchasing travel. Like I mentioned, electronic promotion is highly targeted. When you understand your goal well, you are going to determine exactly what your messaging and advantages ought to be to talk directly with your perfect buyer. Your distinctive selling proposition because it pertains to your perfect buyer is the thing that forms a relationship with the individuals who purchase from your business.
Digital Marketing Agencies Boost Your Company.
A fantastic digital advertising agency gets the way take over your advertising from top to base. For starters, their enterprise experience lets them appraise your brand's needs and produce a highly effective strategy that optimizes profits. They will work with your organization to enhance productivity and efficiency. With their aid you will better define your aims and establish measurable objectives. When dealing with a digital advertising agency you will ascertain exactly who your perfect buyer is and examine their purchasing travel. Like I mentioned, electronic promotion is highly targeted. When you understand your goal well, you are going to determine exactly what your messaging and advantages ought to be to talk directly with your perfect buyer. Your distinctive selling proposition because it pertains to your perfect buyer is the thing that forms a relationship with the individuals who purchase from your business.
Client Spotlight: Kendal at Home

At Kuno Creative, our mission is to help companies we believe in get results. This is the 10th in a series featuring our clients, their mission and how they’re pivoting their marketing strategy in the midst of the coronavirus pandemic.

Kendal at Home’s mission is simple: Transform the experience of aging. No longer does someone have to move into a retirement community or nursing home once they reach a certain age. With Kendal at Home, older adults can continue doing the things they love while living in their homes, removing the burden of care from their loved ones.

The coronavirus poses a more severe threat to older adults because of immune system changes that come with age and the fact that many seniors have underlying conditions, so Kendal at Home’s events and the way they informed and provided services to members had to change quickly and drastically.

Here’s a look at how Kendal at Home is keeping older adults informed and safe during COVID-19.

editorial calendar

We’re no Marie Kondo, but at Kuno, we like to stay organized. With so much content to produce throughout the year, it’s important to keep our ideas in one centralized place.

We love editorial calendars.

We know it’s old fashioned, but managing content can be overwhelming at times. Whether you’re managing content during a pandemic crisis or planning your latest product launch, having an editorial calendar can help you stay on track with your company’s overall strategic vision. We’re firm believers in strategy, and — believe it or not — an editorial calendar is a perfect place to strategize.

We’ll show you how to build an editorial calendar and maintain it so you and your team can ultimately generate better results and create awesome content — strategically.

delight b2b customers

Have you delighted your customers lately? As the final stage of the inbound methodology, there’s a risk that the delight phase gets short-shrift compared to the first three stages — attract, covert and close. But that would be a mistake, because delighting customers is a powerful way to ensure they stay satisfied, long-term advocates of an organization’s products and services.

Delight is more than merely satisfying customers with a great product or service. While that’s important, delighting them, according to HubSpot, is about creating remarkable experiences that focus on “ensuring customers are happy, satisfied and supported long after they make a purchase.”

When they are delighted, customers become an organization’s unofficial ambassadors, not only staying loyal but also recommending the company and its solutions to their peers. This type of word-of-mouth endorsement is the Holy Grail of marketing — widely sought, but challenging to receive.

How to Redesign Your Social Media Marketing Strategy for a COVID World

By March 2020, the coronavirus began having a monumental impact on B2B marketing, including social media. Almost all social media metrics experienced a seismic shift, including dramatic spikes in usage.

The changes were so significant that on the heels of publishing its annual CMO Survey released in February, Deloitte decided to publish an additional document in June 2020. The special report was aimed at understanding COVID-19’s impact on marketing, including budgets, performance, operations and talent.

One of the report’s key findings was that while overall marketing budgets have shrunk, spending for social media increased by 74% during the early months of the pandemic. Also, organizations are expected to increase their social spending through the rest of the year. Marketers said their increased spending on social media is having a positive impact on brand awareness, customer retention and new customer acquisition.

Deloitte is not alone in reporting on this trend. For example, according to GlobalWebIndex, 45% of global consumers are spending more time on social community platforms.

With social media taking an even more significant role going forward, it’s a good...

5 Things Your Content Team Can Do Right Now to Become Better Writers

Marketing pros that consistently pump out a high volume of informative, entertaining content might make it look easy — but, the truth is, good writing is hard work.

And behind every attention-hooking social media post, witty line of web copy, engaging video script, and reader-friendly blog post is a writer who exerted a lot of mental energy. So, it’s not unusual for content teams to occasionally run out of fresh ideas, fall into a rut where everything begins to sound the same or feel creatively stumped (after all, even great masters of prose like Toni Morrison and Ernest Hemingway grappled with writer’s block).

But, as an organization that depends on high-performing content to generate demand and nurture leads, you can’t stop the presses while your team waits for their mojo to return. To keep things moving, here are five ways you and your dedicated wordsmiths can jog creativity and stave off future slumps.

How To Optimize Your YouTube Channel

If you’re in the business of creating videos, you should have a properly optimized YouTube channel to make sure your videos aren’t all for naught. But what exactly does an optimized YouTube channel look like and how do you apply optimizations to your channel?

There are so many channels that rely on things like a creative YouTube channel name or a random funny cat video to get views, but it takes more than that. And the good thing is once you do all of the upfront work on your channel, you can sit back and watch it grow.

With over a billion unique YouTube visitors per month, there is a large potential audience for every video you upload. So, let’s take a look at some of the strategies you can apply to your channel and the best ways to optimize your YouTube channel for SEO.

webinar content

Among the most common specialists on today’s marketing teams is the writer/content creator. According to a study by SEMrush, 52% of marketing teams have one. That is 16% higher than the next more common position, social media manager. This speaks to the importance of content creators in today’s marketing organizations.

Yet, most companies still don’t produce enough content to satisfy their voracious content marketing machines. According to the study, the top three challenges in marketing are all related to content creation:

  1. Creating content that generates quality leads (75%)
  2. Creating content that attracts more traffic (71%)
  3. Developing content that resonates with the target audience (58%)

There is one way organizations can generate more content to help overcome these challenges: repurpose existing content.

The three b's to consider before rebranding

You’ve just faced the ultimate digital brand test. Whether your organization used the shutdown to maintain sales, stay relevant or retain customers, it became indisputably clear which businesses had prioritized digital customer experience prior to the pandemic and which were in the throes of an existential crisis. Regardless, every organization has equal opportunity to re-emerge stronger, smarter and more agile. For some, that means rebranding to better align the essence of the company with audience perceptions. But before you do, it’s important for you to consider the three B’s of rebranding.

Horizon Education Centers: Keeping Families Safe During the Pandemic

At Kuno Creative, our mission is to help companies we believe in get results. This is the eighth in a series featuring our clients, their mission and how they’re pivoting their marketing strategy in the midst of the coronavirus pandemic.

Horizon Education Centers was founded in 1978 by Mary Smith. A mother herself, Mary wanted a safe place for children to be while their parents were at work, including her own son, David.

Today, David Smith is now the executive director of the nonprofit organization, which includes 12 locations across Cuyahoga and Lorain counties. Horizon has evolved over the years to include before- and after-school care to children starting at age 18 months up to 12 years old. The organization provides various programs throughout the year, including summer camp, kindergarten boot camp and preschool.

Horizon faced challenges as the coronavirus forced shutdowns across the state, the country and the world. The nonprofit was forced to close, leaving employees without work and families without childcare.

During their time of closure, Horizon worked tirelessly to prepare for the day it could once again open its doors to families and reunite with the...

How Long Does it Take for Content to Rank?

You know investing in search engine optimization (SEO) is important. But for all the work and costs involved, you really wish you could just get a straight answer on when it will start to pay off. When will those optimized website pages and blog posts you’ve put so much work into actually start to show up on Page 1 of Google?

You’re far from the first business to wonder how long it takes for content to rank. The reason the question is so hard to answer is that there are so many different factors that influence which pages rank and the time it takes for them to get there. But while we can’t offer you a simple answer, we can provide you with information to help you gain a clearer picture of what to expect.

10 Hot Digital Marketing Trends You Need to Know in 2020

Every year in the marketing world different trends rise to the surface, creating with them terms and strategies that dominate the conversations. Sometimes they are new ideas and sometimes they are existing ones that are getting renewed attention. Here are 10 trends marketers are talking about right now — including insights on adopting each trending topic.

Transonic: Saving Lives and Supporting Front-Line Workers During COVID-19

At Kuno Creative, our mission is to help companies we believe in get results. This is the seventh in a series featuring our clients, their mission and how they’re pivoting their marketing strategy in the midst of the coronavirus pandemic.

Cornelis “Cor” Drost came to the United States in the ’70s with an electrical engineering degree and a dream to make a difference in scientific research and clinical research. At the New York State College of Veterinary Medicine at Cornell University, he was challenged to adapt ultrasound, then in its infancy as a flow velocity measurement approach, to measure absolute volume flow for biomedical applications. Technology was not available at the time to do this reliably, but he developed the mathematical framework and electronic approach to make this measurement with transit-time ultrasound technology for biomedical research. His new transit-time theory and technology solved the problems encountered with previous technologies and allowed researchers to understand true volume flow conditions that drive the physical condition.

Cor wanted to make sure that everyone in the biomedical community was able to access this new measurement...

Client Spotlight Rapid AI

At Kuno Creative, our mission is to help companies we believe in get results. This is the ninth in a series featuring our clients, their mission and how they’re pivoting their marketing strategy in the midst of the coronavirus pandemic.

Imagine you visit a loved one, only to discover them lying on the floor, unable to move. They have aphasia and weakness on their right side. You suspect a stroke and call 911. You arrive at the hospital, and they ask when your loved one had last been seen well. You are not sure.

The hospital informs you there is no treatment that can be applied since the “golden window”— the roughly six-hour period following a stroke where treatment is effective without risking bleeding in the brain — has passed.

Dr. Greg Albers, co-founder of RapidAI, was never satisfied with this thinking. He believed stroke evolution was highly variable and realized technology was the limiting factor. He and co-founder Roland Bammer worked to develop what is the most advanced cerebrovascular imaging platform available to hospitals today.

Here’s a look at how RapidAI is working to help patients during COVID-19 and every day.

thrive

It’s too soon to see what the full economic impact of COVID-19 will be, which effects will be temporary and which will be permanent. Businesses could bounce back almost immediately, take advantage of new opportunities or struggle for years to come

One thing is certain: Life will not be going back to normal, so it’s up to all of us to create a new normal. Businesses that embrace new ways of working, invest in the right tools and find untapped markets are more likely to be part of that future.

Starting today, businesses need to temporarily or permanently alter their offerings and the way they do business in response to changing consumer habits. Some business models may no longer be viable. Others could also launch new products or services in response to the pandemic.

There is no one-size-fits-all guide for navigating the unknowns introduced by the novel coronavirus. Instead of waiting for others to draw the map, it’s time for leaders to chart their own new course.

Part 2: Hiring a Healthcare Marketing Agency: How to Find “The One”

Despite automation and artificial intelligence, marketing isn’t an activity that can be placed on auto-pilot. A successful, sustainable strategy takes serious collaboration between your internal team and the healthcare marketing agency you decide to hire. On average, these partnerships last over three years. In Kuno Creative’s case, even longer. The point is, you’re about to see, talk to and work with these people a lot.

In Part 1 of Hiring a Healthcare Marketing Agency: How to Find “The One,” we talked about the different ways to dig up tangible proof that an agency is as skilled and experienced as it claims to be. Let’s say you have your list of candidates narrowed down to at least two options. Their stories check out. Their portfolios are comparable. Now what? Before you rock-paper-scissors for the winner, think about compatibility between people, not just needs and services.

Part 1: Hiring a Healthcare Marketing Agency: How to Find “The One”

A patient’s healthcare experience doesn’t begin the moment they enter a provider’s facility; it starts online. A whopping 94% of patients use online reviews to evaluate providers, and the patients who book appointments tend to conduct 3x more online searches compared to those who do not. Other trends suggest that patients want more interaction with providers between appointments. They prefer automated communication and self-serve options, such as online bill pay, patient portals, and downloadable form repositories. This explains why an increasing number of organizations outsource marketing to a specialized healthcare marketing agency. But how do you know if you’re hiring the real deal or a wolf in sheep's clothing? Don't just settle for anyone. Use these three authenticators to make sure you find "the one".

5 Signs It’s Time For A Rebrand

If you’ve ever experienced a significant “slate-clearing” life transition — like a big move or a job change — you know one big shakeup can kickstart a domino effect of positive change. Suddenly, you’re empowered to change your hairstyle, refresh your wardrobe, and ditch a few unhealthy habits. You feel different, and before long, everyone around you starts to notice, too.

Although your brand isn’t a living, breathing being like you, it also undergoes natural transitions that necessitate positive change. A successful rebranding can transform not only your brand’s look but also the impression it leaves on your audience.

But how do you know when you need one?

Let’s take a look at what a rebrand entails, plus a few signs that it’s time for a revamp.

the future of sales and marketing

If we had to sum up sales and marketing strategies for 2020 in one word, it would be pivot.

In the midst of the coronavirus pandemic, many companies — including our own clients — have found new ways to serve their customers, adjust sales and marketing tactics and even develop innovative new offerings.

Cases By Source, a custom packaging provider, shifted gears in its manufacturing processes to begin producing masks and personal protective equipment.

Green Circle Growers, one of the largest greenhouses in North America, spread goodwill by donating $1 million in plants to healthcare workers and first responders on the front lines.

iOFFICE, a workplace technology company, introduced a new feature to help business leaders reconfigure their floor plans for safe distancing.

Although businesses are slowly beginning to reopen, we’re far from “back to normal” — if a return to normal is even possible. Millions are still out of work. Our interactions and buying habits have changed. We’ve had to re-evaluate what’s important and what isn’t.

So what happens next? While no one can say for sure, here are five sales and marketing predictions we can expect to see in a...

SEO

Keyword research is the most foundational aspect of any SEO campaign. This helps identify the search queries you want to target and eventually have your website pages ranking for on search engines. So, when you’re building out your keyword list, it’s important to be strategic and disciplined in your approach while focusing on a few core elements of each phrase.

While conducting your SEO keyword research, there are three factors you must consider: the individual keyword’s relevancy, search volume and user intent. This will help you answer the simple yet imperative question of whether you want someone who is entering a particular phrase into Google to engage with your brand.

SEO in 2020 and Beyond

It’s fair to say 2020 has been a year of turbulence, as life as we knew it continues to be disrupted by the novel coronavirus. The unprecedented changes our world has adapted to have significantly impacted our economy, from business closures to job loss and the long road ahead to restore what has been lost.

As the world works to overcome the virus that shut it down, nothing will come back unchanged, including SEO. While you work to bring your business into the new normal, here are some strategies you can use to make SEO a part of your company’s overall response to COVID-19, both short term and long term.

Here Are The Top 5 Questions About Video Content Marketing

There’s no question that video content marketing is an increasingly important part of any marketing strategy. When done right, video allows brands to tell their story and create meaningful, emotional connections with their audience. But we still get a lot of questions from people about video marketing.

Typically, when we meet with clients who want to do video (especially for the first time), they do have a lot of questions about the process, the production, and the price. But even for clients who have done video in the past, each project brings on new challenges.

If your content marketing efforts do not include video because you have so many questions and don’t know where to start, here’s a list of the top five questions that we typically get about video content marketing.

CMO Insights in the New Era of COVID-19

A Yale University course for CMOs used to focus on marketing issues like engagement, analytics and transformation. This year one topic was on students’ minds: How do we plan marketing programs in the COVID-19 era?

“In today’s climate, hearing from leaders on how they are rapidly adjusting to the COVID-19 crisis is immensely valuable for the students,” said Professor Ravi Dhar. “It’s likely that the marketing landscape will look very different when we emerge from this crisis, and it’s more important than ever for our students to understand how leading marketers contend with new realities while planning for an uncertain future.”

Green Circle Growers: Making Every Day Better With Plants For Front Line Workers

At Kuno Creative, our mission is to help companies we believe in get results. This is the sixth in a series featuring our clients, their mission and how they’re pivoting their marketing strategy in the midst of the coronavirus pandemic.

Green Circle Growers has come a long way from its roots as a vegetable farm. When Art VanWingerden came to the United States from Holland, he had a clear vision: To see his 16 children start greenhouses all across the country. Over 50 years ago, his son John VanWingerden founded the farm here in Oberlin that now ships high-quality plants from coast to coast.

Now, Green Circle Growers is the largest orchid grower in the nation and ranked among the top 10 greenhouses in the country, growing over 250 million plants a year. Like its founder, the company’s “extended family” of hundreds of employees has a big vision: to have one of its plants within everyone’s line of sight in North America.

The company also wants to promote a “green thumb lifestyle” with sustainably grown plants that are easy for anyone to care for, as its signature brand, Just Add Ice, suggests.

The coronavirus brought immediate challenges of ensuring employee safety...

5 Benefits of Remote Work

The COVID-19 outbreak has forced companies to transition to a remote work model, and for many companies, they’ve seen that work can be done just as productively from home as from the office. In fact, a recent survey from Gartner found that remote work may become a permanent possibility for many employees — 74% of CFOs surveyed said that at least 5% of their employees will become permanent remote workers once the pandemic ends, and 10% said at least 25% of their workforce will transition to remote work after the pandemic.

If your company is fully remote these days, you might be wondering what the future holds for your office once the COVID-19 outbreak subsides. A remote work model has several benefits beyond infection control. Let’s look at why continuing a remote work model might be beneficial for your company.

Client Spotlight Cases by Source

At Kuno Creative, our mission is to help companies we believe in get results. This is the fifth in a series featuring our clients, their mission and how they’re pivoting their marketing strategy in the midst of the coronavirus pandemic.

Across newspapers, television broadcasts and social media, the shortage of personal protective equipment (PPE) is a prevalent topic of conversation. Healthcare facilities throughout the U.S. have reported insufficient supplies (and even no supply at all) of face masks, face shields and other PPE — putting the safety of front line workers at risk as they care for patients. All the while, employers have also grappled with trying to find PPE to keep their employees protected in the workplace.

As we hear stories of struggle, we also hear stories of inspiration and hope. In light of PPE shortages, businesses across the U.S. have answered the call for help by reallocating their manufacturing capabilities to the production of face masks and other equipment.

We’re proud to work with one of these businesses: Cases By Source.

15 Effective Link Building Techniques for SEO

If you think link building is shady business, I want to personally apologize on behalf of all the misinformed marketing professionals who’ve steered you wrong. You might’ve missed some enormous opportunities for boosting your SEO value by increasing the number of inbound links to your site, but don’t worry — you can still make up for lost time.

Today we’re sharing 15 highly effective (and ethical) link building techniques for 2020 and beyond, but before we dive in, let’s tackle the big question.

How the SEO Strategy of Eliminating Permanent 301 Redirects Can Help Improve Keyword Rankings

An effective SEO strategy that is worth revisiting in 2020 is eliminating permanent 301 redirects throughout your site to help maximize performance. This improved user experience will also work toward improving keyword rankings. Recently, we helped a client improve keywords ranking in Google’s top 100 by 8% in a short amount of time by focusing on removing several 301 redirects.

NOH/OMG: Adapting Quickly and Remaining Flexible During COVID-19

At Kuno Creative, our mission is to help companies we believe in get results. This is the fourth in a series featuring our clients, their mission and how they’re pivoting their marketing strategy in the midst of the coronavirus pandemic.

The motto North Ohio Heart/Ohio Medical Group (NOH/OMG) lives by is “Partners For Your Health.” And this was never more apparent than during the outbreak of COVID-19.

The resilience the doctors, nurses and staff at North Ohio Heart/Ohio Medical Group showed, and continue to show during this trying time is commendable. The two groups have banded together in so many ways during the pandemic to get their patients the care that they need.

But getting to this point wasn’t easy. As a leading healthcare provider in Northeast Ohio, North Ohio Heart/Ohio Medical Group is helping address the challenges and changes COVID-19 is bringing about. It seemed as though each time the group came up with a strategy to reassure and care for their patients, things changed. They found out quickly that to carry the responsibility of being a healthcare provider during one of the most significant healthcare-related events we’ve ever seen, they were going to...

7 Lessons Learned From Brands During the Coronavirus

Marketing is about connecting with your audience. It’s not just what you say but how you say it that resonates.

The industry has examples it refers back to again and again as a source of inspiration, along with tried and true tactics that can help brands stand out from the herd and leave a memorable impression. Think of iconic advertisements such as Volkswagen’s “Think Small” campaign, Apple’s “Get a Mac” campaign (not to mention its 1984 Super Bowl ad) and Nike’s “Just Do It” campaign, which marked its 30th anniversary in a new spot with former San Francisco 49er Colin Kaepernick.

But brands must rethink their approach during these unprecedented times. Your brand might need to pivot from an existing or planned offering. That campaign you’ve been working on might no longer apply or seem inappropriate in light of recent events (no classrooms or beach parties just yet).

There isn’t a rule book for how to proceed during a pandemic. COVID-19 has touched virtually all aspects of our daily life, and even though we’re still working, it’s definitely not business as usual.

We’re all navigating the novel coronavirus together, but there are already lessons to be learned...

Instagram vs. Facebook: Which Is Right for Your Company?

Chances are you’ve heard both Instagram and Facebook hailed as the most important social media platforms for businesses. This kind of message tends to cast the spotlight on one platform and leaves the other in the shadows.

The reality is that Instagram and Facebook should share the spotlight on your business stage. With an active presence on both social networks, you’ll have more opportunities to connect with your target audience in a natural space and make meaningful conversation.

So rather than it being a question of Instagram vs. Facebook in social media marketing, the more important question is how do you make both work for your business?

client spotlight

At Kuno Creative, our mission is to help companies we believe in get results. This is the third in a series featuring our clients, their mission and how they’re pivoting their marketing strategy in the midst of the coronavirus pandemic.

Influencers: Using Social Power To Do Good During COVID-19

By now, a lot of us have heard the term “influencer.” Usually, an influencer promotes brands and services on social media, but in times like this, it’s thoughtful for an influencer to use their social influence to do good. Whether they are building COVID-19 awareness or creating a social challenge to do your part in helping others, their message is key.

People build trust with influencers they enjoy, and influencers who are spreading awareness will help educate more people on the pandemic we are facing today.

Here are a few ways social influencers are using their power to help others.

Support Customers in Crisis

The world is a precarious place at present. The economy — even more so. But now is not the time for brands to recoil and take pause. Deemed an essential business or not, every single brand has something to offer customers in crisis. Here’s how to take your brand to the front lines.

Aramark: A Multifaceted Approach to Helping People During COVID-19

At Kuno Creative, our mission is to help companies we believe in get results. This is the second in a series featuring our clients, their mission and how they’re pivoting their marketing strategy in the midst of the coronavirus pandemic.

Since the early 1900s, Aramark has been a well-respected provider of food services, growing to serve industries including healthcare systems, higher education institutions, K-12 districts, businesses and sporting arenas. It has also added facilities services and uniform services, creating a professional services trifecta servicing organizations across the world.

In fact, Aramark employs more than 280,000 service associates across 19 countries. Their unique combination of offerings and sheer size allows the organization to rapidly scale and meet challenges few others are equipped to handle. In 2005, Aramark assembled hundreds of food and facilities employees from south Texas to immediately serve nearly 25,000 displaced victims during Hurricane Katrina.

Now, Aramark has mobilized once again, helping COVID-19 patients, frontline responders and community members in numerous ways. Here are a few ways they’re utilizing their strengths...

Easy Ways to Produce Quality Videos While Working at Home

If you’re one of the millions of people adjusting to “work-at-home” life, but you’re now freaking out because you were about to start using video in your content marketing, it’s OK. If you were counting on a professional videographer to handle the job, you’ll be happy to hear that with some easy, how-to video ideas, you can do it yourself. And you can film a great video without a lot of fancy equipment or techniques.

If your experience with video is nothing more than filming a ball game or a dance recital, you may be a little intimidated by filming something for work. The good news is that you don’t have to know about all the new techniques and jargon. With today’s cameras (even the one on your phone) and equipment, it is easier than it looks.

How Kuno Clients and Other Brands are Responding to the Coronavirus Outbreak

The spread of the coronavirus has impacted organizations, individuals and employees across the country. Many states have implemented stay-at-home orders for citizens, prompting non-essential businesses and organizations to temporarily close or modify how they operate.

As citizens, most of us are taking proactive measures to slow the spread of the virus by frequently and appropriately washing hands, practicing social distancing and staying home when we’re not feeling well. But for businesses or organizations, taking proactive measures against the spread of COVID-19 looks a little different than what people are doing.

At Kuno, we’ve adopted working from home measures and are helping our clients respond to the COVID-19 outbreak and make adjustments.

Let’s look at some of the ways our clients are adjusting their operations to protect their customers and employees.

Working From Home Tips that Set You Up for Success

With the growing concerns over the coronavirus, many employers have taken the precautionary measure to enable employees to work from home. While this work-from-home structure helps businesses do their part to keep employees safe, it’s a transition period nonetheless — one that can feel smooth to some and shaky to others.

In a time when it’s most important to support one another, we wanted to share some work-from-home tips that will help you stay productive and balanced in your new workspace.

Stuck At Home: 7 Ways to Stay Sharp

As unemployment rates climb and talk of an “imminent recession” intensifies, those of us lucky enough to be working must find ways to maintain similar levels of performance and output at home as we did in a controlled office setting. But chatty coworkers and silent battles over the office thermostat are nothing compared to stir-crazy kids, stressed spouses, antsy pets and easy access to your entire inventory of hand-selected creature comforts. Even veterans of the work-from-home lifestyle are struggling to adapt to the sudden barrage of new “coworkers” inhabiting their workspace. To help you stay sharp (and sane) in an environment that, by design, is meant for socialization and relaxation, here’s a list of practical, tried and true tips.

Video Marketing Options While Working At Home

If you’re trying to figure out how to do video marketing from your home office, you’re not alone. Many of us are still getting used to the idea of doing everything from home, including video. But the good news is that it's easier than you think to create quality video content while working at home.

You can use video to fill the gaps that are being created due to social distancing. Maybe you were going to show off your product at an upcoming trade show. Or you’re afraid of all the prospective client meetings you might miss. There are ways you can use video as a replacement for these types of events and meetings.

So let’s take a look at some of the ways to use video marketing to get results, even while working at home.

How to Make Your Work-From-Home Space More Professional

Working from home is not for everyone. If you’ve never done it before, you’re probably still trying to get used to it. But the coronavirus outbreak is forcing a lot of people to give up the drive to the office for the walk instead. And even though the home office will never be quite the same as your traditional one, there are some simple things you can do to make your work from home space feel a little more professional.

9 Creative Ways to Maximize Free Time While Working from Home

Like much of the world right now, you’re likely sheltered in place in your home to help keep the coronavirus at bay — and likely also working from home. One of the bonuses of working from home is that we cut out a lot of wasted time, like the time we spend commuting every day. We also save time on getting ready for the office. For example, at home, you can wear more casual clothes.

Hopefully, one of the bonuses of this temporary arrangement is that you’ve got a bit more free time on your hands — perhaps an extra hour or even two. If you do, you may be struggling to fill the time. Without a clear plan for using your free time well, it’s easy to waste it. Before you know it, your life is on repeat — watching too much news, falling down social media rabbit holes and binging on TV shows.

But instead of squandering an opportunity, why not put your free time to good use? What about that book you’ve thought about but never had the time to write? Or your desire to learn to cook new dishes but opted for takeout after a long day at the office? Or a myriad of other things you’ve always wanted to accomplish but lacked the time and energy to...

Client spotlight during global pandemic

At Kuno Creative, our mission is to help companies we believe in get results. This is the first in a series featuring our clients, their mission and how they’re pivoting their marketing strategy in the midst of the coronavirus pandemic.

Even before the coronavirus pandemic, the state of work and the office environment was changing faster than at any time in history.

More than one-third of all U.S. employees were already participating in the “gig economy” as independent contractors, according to a 2018 Gallup poll.

Nearly 70% of U.S. employers offered some type of flexible work arrangement last year, including the ability to work remotely, according to SHRM’s 2019 Employee Benefits Survey.

And more than half of all North American real estate executives said they planned to phase in some level of unassigned seating to account for fluctuating occupancy, according to the 2018 CBRE Americas Occupier Survey.

The virus has accelerated the pace of these changes. Many employers are realizing it’s not only possible for employees to work remotely on a regular basis; it’s more cost-effective. After working at home for an extended period of time, many employees are...

How To Use Video Conferencing Apps For Your Virtual Workplace

If you’re one of the millions of people sitting in your new virtual workplace wondering how to do video conferencing, don’t fret. The coronavirus outbreak is prompting many people to get out of their comfort zone. But with the help of my colleague and video-conferencing extraordinaire John Hansel, we’d like to show you some free and easy-to-use meeting options that can help you to adjust.

8 Companies Giving Back and Helping Out Amid Coronavirus

A world crisis breeds panic and uncertainty. But as we’ve seen in recent weeks, it also fosters a sense of camaraderie, goodwill and a desire to help our fellow humans.

Amid head-shaking tales of people ransacking supermarkets and fist-fighting over toilet paper, you’ll find several stories that inspire hope. Like, for example, closed schools continuing free lunch programs to ensure students stay fed, people serenading loved ones outside locked-down nursing homes, and property owners forgoing rent collection.

As a business, you’re likely wondering how you and your team can help others during the coronavirus pandemic, too — not just for the optics, but because it’s the right thing to do.

To inspire your efforts, here are eight examples of companies giving back to their employees, clients and community.

4 Ways to Be Healthy and Productive During Social Distancing

The COVID-19 pandemic has greatly impacted our everyday lives. As someone who lives a very active lifestyle and is rarely ever home, I now find myself with a lot more free time in the evenings and on weekends. As tempting as it is to binge-watch Netflix all day, I have challenged myself to engage in activities that contribute to my mental and physical well-being.

Here are some ideas.

20 Social Media Trends in 2020 to Boost Your Digital Marketing Strategy

As one of today’s significant spokes in the wheel of digital marketing, social media is perhaps the least static of all disciplines. Every year trends evolve, new platforms emerge and consumer habits change. Organizations face an ongoing search for the latest and greatest social media best practices to get the best results.

What do marketers need to know about in 2020 to stay ahead of the ever-in-flux social media landscape? Here are 20 of the biggest trends in social media this year — from tight-knit marketing tribes to nano-influencers to TikTok. See which ones could boost your digital marketing strategy.

Working From Home Video Conference Call Tips

The recent government changes because of coronavirus (COVID-19) have significantly impacted how we live and work. And while these precautions may be temporary, they are changing our daily lives and adding challenges we wouldn’t have dreamt we’d be facing even just a week ago.

While some industries are forcing early closures or overall halts to business, there are others that can continue with a few adjustments to work life. Working from home until further notice is a policy many companies — including Kuno — have adopted to curb the spread of the coronavirus.

It’s both a challenge and a privilege to work from home. The downsides include blurred lines between work and home life. And if you’re a working mom or dad, managing work responsibilities while also dealing with another new reality as schools close their doors for an uncertain amount of time takes the challenge to another level.

Marketing In The Midst of Coronavirus: What Every Brand Needs To Know

As government and public health officials take aggressive action to slow the spread of the coronavirus pandemic, nearly every individual and organization now feels the impact.

With widespread cancellations and closures in place until further notice, these are uncertain times for everyone. While it might be tempting to tighten the reins on your marketing budget amid concerns about an impending recession, halting spending now could have an even more crippling impact on your future opportunities. Instead, marketers should call upon trusted partners to determine how to pivot their marketing strategy to ensure they stay top of mind for consumers, whether they are moving up their buying timeline or pushing it back.

Our digital marketing agency has been working closely with our clients to respond appropriately to coronavirus concerns and make strategic adjustments in their marketing messages and demand generation tactics.

Here are a few things your organization should consider doing .

Kuno Creative's Response to the Coronavirus Pandemic

With the coronavirus (COVID-19) situation developing quickly, we believe it’s important to be transparent about how Kuno Creative is responding to the outbreak. Our philosophy is to approach this situation with empathy and urgency; Kuno Creative’s top priority is the health and safety of our employees and of the communities we serve, including our customers, partners, prospects and candidates.

How to Set Expectations for Digital Marketing Costs

Asking C-suite for the right size marketing budget is a classic case of Goldilocks. Aim too high, but fail to deliver on KPIs and stakeholders will pile on the pressure. Lowball the estimate, and you risk inadequacies in your future budget (not to mention quality issues). Marketing leaders need to get the number just right to set realistic expectations with higher-ups. But, how are you supposed to make an educated guess when you don’t know how much digital marketing costs?