
Our population currently faces four large-scale crises — all happening at the same time:
- A global pandemic on the brink of its third spike in cases
- An unstable economy costing more than 50 million Americans their jobs
- The declaration of a global climate emergency
- The largest racial justice movement since the 1960s
Without question, these crises have permanently altered the expectations people set for leaders, influencers and each other. Brands at a loss for how to design an experience that meets these new expectations need only understand one thing: people are desperate for something to feel good about. With that in mind, here are four changes impacting the brand experience.

Our population currently faces four large-scale crises — all happening at the same time:
- A global pandemic on the brink of its third spike in cases
- An unstable economy costing more than 50 million Americans their jobs
- The declaration of a global climate emergency
- The largest racial justice movement since the 1960s
Without question, these crises have permanently altered the expectations people set for leaders, influencers and each other. Brands at a loss for how to design an experience that meets these new expectations need only understand one thing: people are desperate for something to feel good about. With that in mind, here are four changes impacting the brand experience.

Our population currently faces four large-scale crises — all happening at the same time:
- A global pandemic on the brink of its third spike in cases
- An unstable economy costing more than 50 million Americans their jobs
- The declaration of a global climate emergency
- The largest racial justice movement since the 1960s
Without question, these crises have permanently altered the expectations people set for leaders, influencers and each other. Brands at a loss for how to design an experience that meets these new expectations need only understand one thing: people are desperate for something to feel good about. With that in mind, here are four changes impacting the brand experience.
