It’s a classic conundrum: You have some video content that you’d like to share with your target audience, but you’re not exactly sure where to post it. It’s a question a lot of video marketers ask because a great video in the wrong spot won’t do you much good, but the answer is typically right in front of you.
The first to think about is the response that you’re trying to achieve. There are a number of different reasons for which you may be creating videos, including:
- To position your brand or build brand awareness
- To demonstrate a new product or service
- To educate a market
You’ll also want to decide what metrics you’ll use to judge if you have achieved your goal. In other words, what will tell you that the video is a success? This way, if it isn’t performing the way you want it to, you can move it somewhere else to see if it gets traction.
It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons. Hopefully, you can avoid all of that by understanding where to post your videos based on their purpose. So, let’s take a look at some of the common videos marketers produce and where to put them, to help...
It’s a classic conundrum: You have some video content that you’d like to share with your target audience, but you’re not exactly sure where to post it. It’s a question a lot of video marketers ask because a great video in the wrong spot won’t do you much good, but the answer is typically right in front of you.
The first to think about is the response that you’re trying to achieve. There are a number of different reasons for which you may be creating videos, including:
- To position your brand or build brand awareness
- To demonstrate a new product or service
- To educate a market
You’ll also want to decide what metrics you’ll use to judge if you have achieved your goal. In other words, what will tell you that the video is a success? This way, if it isn’t performing the way you want it to, you can move it somewhere else to see if it gets traction.
It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons. Hopefully, you can avoid all of that by understanding where to post your videos based on their purpose. So, let’s take a look at some of the common videos marketers produce and where to put them, to help you find the right audience every time.
It’s a classic conundrum: You have some video content that you’d like to share with your target audience, but you’re not exactly sure where to post it. It’s a question a lot of video marketers ask because a great video in the wrong spot won’t do you much good, but the answer is typically right in front of you.
The first to think about is the response that you’re trying to achieve. There are a number of different reasons for which you may be creating videos, including:
- To position your brand or build brand awareness
- To demonstrate a new product or service
- To educate a market
You’ll also want to decide what metrics you’ll use to judge if you have achieved your goal. In other words, what will tell you that the video is a success? This way, if it isn’t performing the way you want it to, you can move it somewhere else to see if it gets traction.
It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons. Hopefully, you can avoid all of that by understanding where to post your videos based on their purpose. So, let’s take a look at some of the common videos marketers produce and where to put them, to help you find the right audience every time.
