
In Part 1 of 9 ABM Tactics That Don’t Involve Software, we discussed how to research and track your accounts using software you likely already have.
In Part 2, we’ll discuss how to use all of that research to cater to your accounts and create lasting relationships with your clients.
To review the first five steps were:
- Analyze your current customer list
- Create a spreadsheet to track accounts
- Use Google for company research
- Find company and contact information with LinkedIn
- Supplement your research with other social media sites
Let’s learn about the last four strategies.

In Part 1 of 9 ABM Tactics That Don’t Involve Software, we discussed how to research and track your accounts using software you likely already have.
In Part 2, we’ll discuss how to use all of that research to cater to your accounts and create lasting relationships with your clients.
To review the first five steps were:
- Analyze your current customer list
- Create a spreadsheet to track accounts
- Use Google for company research
- Find company and contact information with LinkedIn
- Supplement your research with other social media sites
Let’s learn about the last four strategies.

In Part 1 of 9 ABM Tactics That Don’t Involve Software, we discussed how to research and track your accounts using software you likely already have.
In Part 2, we’ll discuss how to use all of that research to cater to your accounts and create lasting relationships with your clients.
To review the first five steps were:
- Analyze your current customer list
- Create a spreadsheet to track accounts
- Use Google for company research
- Find company and contact information with LinkedIn
- Supplement your research with other social media sites
Let’s learn about the last four strategies.
