
While geared toward different audiences and set in different locations, traditional trade shows have tended to follow similar rhythms. Exhibitors set up booths to display their products and services for attendees. Thought leaders present and hold educational sessions. Networking opportunities are available to establish further connections.
This year, companies have been forced to abandon the original playbook for trade shows and pivoted to a new way of thinking: virtual trade shows. Even for businesses well-versed in hosting online events like webinars, the transition from in-person trade shows to virtual trade shows is naturally complex as it invites in new dynamics that need to be translated into the virtual world.
The best way to think about virtual trade shows is reimagined versus restrictive. With the right approach, you can successfully replicate the value of an in-person trade show in a virtual event — and we’ve got some helpful tips on how to make it happen.

While geared toward different audiences and set in different locations, traditional trade shows have tended to follow similar rhythms. Exhibitors set up booths to display their products and services for attendees. Thought leaders present and hold educational sessions. Networking opportunities are available to establish further connections.
This year, companies have been forced to abandon the original playbook for trade shows and pivoted to a new way of thinking: virtual trade shows. Even for businesses well-versed in hosting online events like webinars, the transition from in-person trade shows to virtual trade shows is naturally complex as it invites in new dynamics that need to be translated into the virtual world.
The best way to think about virtual trade shows is reimagined versus restrictive. With the right approach, you can successfully replicate the value of an in-person trade show in a virtual event — and we’ve got some helpful tips on how to make it happen.

While geared toward different audiences and set in different locations, traditional trade shows have tended to follow similar rhythms. Exhibitors set up booths to display their products and services for attendees. Thought leaders present and hold educational sessions. Networking opportunities are available to establish further connections.
This year, companies have been forced to abandon the original playbook for trade shows and pivoted to a new way of thinking: virtual trade shows. Even for businesses well-versed in hosting online events like webinars, the transition from in-person trade shows to virtual trade shows is naturally complex as it invites in new dynamics that need to be translated into the virtual world.
The best way to think about virtual trade shows is reimagined versus restrictive. With the right approach, you can successfully replicate the value of an in-person trade show in a virtual event — and we’ve got some helpful tips on how to make it happen.
