
Everybody wants to rank on the first page of Google. That is always the goal and there is no exception. But if you find yourself ranking on the second or third page for an extremely high-volume search query, there are SEO strategies you can still employ to leverage that keyword authority and increase organic traffic dramatically.
An example of how we found value for a university client with this strategy was related to the construction of its degree overview pages. We consolidated online and campus pages and included everything a prospective student needed to know on one “business degree” or “criminal justice degree” page. This strategy has helped our client consistently rank within striking distance for keywords like criminal justice degrees (No. 14), business degree (No. 22) and education degree (No. 23).
“Business degree” and “criminal justice degree,” for example, are searched 20K times per month in the United States. So being in the top-25 search results is impressive when you consider how many colleges and universities offer those types of degrees — but we still wanted to drive more relevant search traffic.

Everybody wants to rank on the first page of Google. That is always the goal and there is no exception. But if you find yourself ranking on the second or third page for an extremely high-volume search query, there are SEO strategies you can still employ to leverage that keyword authority and increase organic traffic dramatically.
An example of how we found value for a university client with this strategy was related to the construction of its degree overview pages. We consolidated online and campus pages and included everything a prospective student needed to know on one “business degree” or “criminal justice degree” page. This strategy has helped our client consistently rank within striking distance for keywords like criminal justice degrees (No. 14), business degree (No. 22) and education degree (No. 23).
“Business degree” and “criminal justice degree,” for example, are searched 20K times per month in the United States. So being in the top-25 search results is impressive when you consider how many colleges and universities offer those types of degrees — but we still wanted to drive more relevant search traffic.

Everybody wants to rank on the first page of Google. That is always the goal and there is no exception. But if you find yourself ranking on the second or third page for an extremely high-volume search query, there are SEO strategies you can still employ to leverage that keyword authority and increase organic traffic dramatically.
An example of how we found value for a university client with this strategy was related to the construction of its degree overview pages. We consolidated online and campus pages and included everything a prospective student needed to know on one “business degree” or “criminal justice degree” page. This strategy has helped our client consistently rank within striking distance for keywords like criminal justice degrees (No. 14), business degree (No. 22) and education degree (No. 23).
“Business degree” and “criminal justice degree,” for example, are searched 20K times per month in the United States. So being in the top-25 search results is impressive when you consider how many colleges and universities offer those types of degrees — but we still wanted to drive more relevant search traffic.
