
Have you delighted your customers lately? As the final stage of the inbound methodology, there’s a risk that the delight phase gets short-shrift compared to the first three stages — attract, covert and close. But that would be a mistake, because delighting customers is a powerful way to ensure they stay satisfied, long-term advocates of an organization’s products and services.
Delight is more than merely satisfying customers with a great product or service. While that’s important, delighting them, according to HubSpot, is about creating remarkable experiences that focus on “ensuring customers are happy, satisfied and supported long after they make a purchase.”
When they are delighted, customers become an organization’s unofficial ambassadors, not only staying loyal but also recommending the company and its solutions to their peers. This type of word-of-mouth endorsement is the Holy Grail of marketing — widely sought, but challenging to receive.

Have you delighted your customers lately? As the final stage of the inbound methodology, there’s a risk that the delight phase gets short-shrift compared to the first three stages — attract, covert and close. But that would be a mistake, because delighting customers is a powerful way to ensure they stay satisfied, long-term advocates of an organization’s products and services.
Delight is more than merely satisfying customers with a great product or service. While that’s important, delighting them, according to HubSpot, is about creating remarkable experiences that focus on “ensuring customers are happy, satisfied and supported long after they make a purchase.”
When they are delighted, customers become an organization’s unofficial ambassadors, not only staying loyal but also recommending the company and its solutions to their peers. This type of word-of-mouth endorsement is the Holy Grail of marketing — widely sought, but challenging to receive.

Have you delighted your customers lately? As the final stage of the inbound methodology, there’s a risk that the delight phase gets short-shrift compared to the first three stages — attract, covert and close. But that would be a mistake, because delighting customers is a powerful way to ensure they stay satisfied, long-term advocates of an organization’s products and services.
Delight is more than merely satisfying customers with a great product or service. While that’s important, delighting them, according to HubSpot, is about creating remarkable experiences that focus on “ensuring customers are happy, satisfied and supported long after they make a purchase.”
When they are delighted, customers become an organization’s unofficial ambassadors, not only staying loyal but also recommending the company and its solutions to their peers. This type of word-of-mouth endorsement is the Holy Grail of marketing — widely sought, but challenging to receive.
