
Your brand identity is what makes you memorable, setting you apart from the competition. It’s why your most loyal customers will decide to invest in you.
Companies with clear, consistent branding can expect to earn 23% more annual revenue than those without a well-communicated brand.
Defining your brand identity is a lot like answering life’s toughest questions. Who are you? What were you put on this earth to do? It may seem like a lot to tackle, but until you have a clear mission and vision for your company, you won’t have a clear path forward.
And defining your branding identity and strategy isn’t just for new brands, if your company has introduced a new product line or you’ve made a major strategic shift, this conversation is crucial — one that goes beyond your marketing department.
You’ll want to get input from all key stakeholders — including your executive team, sales leaders, service technicians or product designers and customer service representatives.
Let’s look at some questions that can help you shape your brand identity and strategy.

Your brand identity is what makes you memorable, setting you apart from the competition. It’s why your most loyal customers will decide to invest in you.
Companies with clear, consistent branding can expect to earn 23% more annual revenue than those without a well-communicated brand.
Defining your brand identity is a lot like answering life’s toughest questions. Who are you? What were you put on this earth to do? It may seem like a lot to tackle, but until you have a clear mission and vision for your company, you won’t have a clear path forward.
And defining your branding identity and strategy isn’t just for new brands, if your company has introduced a new product line or you’ve made a major strategic shift, this conversation is crucial — one that goes beyond your marketing department.
You’ll want to get input from all key stakeholders — including your executive team, sales leaders, service technicians or product designers and customer service representatives.
Let’s look at some questions that can help you shape your brand identity and strategy.

Your brand identity is what makes you memorable, setting you apart from the competition. It’s why your most loyal customers will decide to invest in you.
Companies with clear, consistent branding can expect to earn 23% more annual revenue than those without a well-communicated brand.
Defining your brand identity is a lot like answering life’s toughest questions. Who are you? What were you put on this earth to do? It may seem like a lot to tackle, but until you have a clear mission and vision for your company, you won’t have a clear path forward.
And defining your branding identity and strategy isn’t just for new brands, if your company has introduced a new product line or you’ve made a major strategic shift, this conversation is crucial — one that goes beyond your marketing department.
You’ll want to get input from all key stakeholders — including your executive team, sales leaders, service technicians or product designers and customer service representatives.
Let’s look at some questions that can help you shape your brand identity and strategy.
