
The advent of the coronavirus pandemic has changed nearly everything, including how organizations are marketing. In particular, as marketing leaders create their digital content marketing strategies for 2021, their planning sessions will be very different than in past years. To prepare for 2021, they will be in uncharted territory — considering the impact of COVID-19 on their target audiences.
Several organizations have already successfully adapted their strategies to meet the new content marketing demands. Their lessons learned provide valuable insight for others, including in these areas:
- Social media: Adopt a social media strategy that is customer-focused.
- Events: Pivot from in-person to virtual content-sharing opportunities.
- Search: Leverage new search patterns to plan content development.
- Tone: Create content that is compassionate, authentic and empathetic.
- Access: Find ways to share special content more freely with prospects.
These five marketing success stories during COVID-19 provide inspiring insight for planning your organization’s 2021 digital content marketing strategy.

The advent of the coronavirus pandemic has changed nearly everything, including how organizations are marketing. In particular, as marketing leaders create their digital content marketing strategies for 2021, their planning sessions will be very different than in past years. To prepare for 2021, they will be in uncharted territory — considering the impact of COVID-19 on their target audiences.
Several organizations have already successfully adapted their strategies to meet the new content marketing demands. Their lessons learned provide valuable insight for others, including in these areas:
- Social media: Adopt a social media strategy that is customer-focused.
- Events: Pivot from in-person to virtual content-sharing opportunities.
- Search: Leverage new search patterns to plan content development.
- Tone: Create content that is compassionate, authentic and empathetic.
- Access: Find ways to share special content more freely with prospects.
These five marketing success stories during COVID-19 provide inspiring insight for planning your organization’s 2021 digital content marketing strategy.

The advent of the coronavirus pandemic has changed nearly everything, including how organizations are marketing. In particular, as marketing leaders create their digital content marketing strategies for 2021, their planning sessions will be very different than in past years. To prepare for 2021, they will be in uncharted territory — considering the impact of COVID-19 on their target audiences.
Several organizations have already successfully adapted their strategies to meet the new content marketing demands. Their lessons learned provide valuable insight for others, including in these areas:
- Social media: Adopt a social media strategy that is customer-focused.
- Events: Pivot from in-person to virtual content-sharing opportunities.
- Search: Leverage new search patterns to plan content development.
- Tone: Create content that is compassionate, authentic and empathetic.
- Access: Find ways to share special content more freely with prospects.
These five marketing success stories during COVID-19 provide inspiring insight for planning your organization’s 2021 digital content marketing strategy.
