
The power of video marketing continues to grow. But we expect shoppable videos to take on a life of their own in 2021. It may just become the biggest marketing trend of the year.
Why? Video continues to drive sales on multiple platforms. In fact, Wyzowl’s State of Video Marketing Survey found that more than 80% of video marketers say that video not only increases traffic to their website, but it directly increases sales. And more and more companies are buying in.
That same Wyzowl survey discovered that 85% of businesses use video as a marketing tool. And a recent HubSpot survey determined that online videos are supposed to gain more than 82% of all consumer internet traffic by 2022 which would be 15 times higher than it was in 2017.
But in the short-term, it’s shoppable videos that are expected to get a stronghold in the video marketing world. So, let’s take a look at this trend, find out what it is, and where it’s going.

The power of video marketing continues to grow. But we expect shoppable videos to take on a life of their own in 2021. It may just become the biggest marketing trend of the year.
Why? Video continues to drive sales on multiple platforms. In fact, Wyzowl’s State of Video Marketing Survey found that more than 80% of video marketers say that video not only increases traffic to their website, but it directly increases sales. And more and more companies are buying in.
That same Wyzowl survey discovered that 85% of businesses use video as a marketing tool. And a recent HubSpot survey determined that online videos are supposed to gain more than 82% of all consumer internet traffic by 2022 which would be 15 times higher than it was in 2017.
But in the short-term, it’s shoppable videos that are expected to get a stronghold in the video marketing world. So, let’s take a look at this trend, find out what it is, and where it’s going.

The power of video marketing continues to grow. But we expect shoppable videos to take on a life of their own in 2021. It may just become the biggest marketing trend of the year.
Why? Video continues to drive sales on multiple platforms. In fact, Wyzowl’s State of Video Marketing Survey found that more than 80% of video marketers say that video not only increases traffic to their website, but it directly increases sales. And more and more companies are buying in.
That same Wyzowl survey discovered that 85% of businesses use video as a marketing tool. And a recent HubSpot survey determined that online videos are supposed to gain more than 82% of all consumer internet traffic by 2022 which would be 15 times higher than it was in 2017.
But in the short-term, it’s shoppable videos that are expected to get a stronghold in the video marketing world. So, let’s take a look at this trend, find out what it is, and where it’s going.
