
Think about all of the logos you encounter on a daily basis. What do they all have in common? If you saw golden arches, you would immediately recognize it as McDonald’s. If you saw a red circle with a dot in the middle, you would know it’s Target. A blue, fluttering bird? Twitter.
All of these logos are memorable and they convey a message to consumers. Your B2B logo should do the same. As you embark on a business rebrand, there are six design elements your B2B logo should include. It’s easy to fall into the rut of doing what everyone else is doing, but to stand out, you need to leave a lasting impression on your potential customers.
In this blog, we’ll share the six design elements and examples of B2B brands whose logos adhere to these standards.

Think about all of the logos you encounter on a daily basis. What do they all have in common? If you saw golden arches, you would immediately recognize it as McDonald’s. If you saw a red circle with a dot in the middle, you would know it’s Target. A blue, fluttering bird? Twitter.
All of these logos are memorable and they convey a message to consumers. Your B2B logo should do the same. As you embark on a business rebrand, there are six design elements your B2B logo should include. It’s easy to fall into the rut of doing what everyone else is doing, but to stand out, you need to leave a lasting impression on your potential customers.
In this blog, we’ll share the six design elements and examples of B2B brands whose logos adhere to these standards.

Think about all of the logos you encounter on a daily basis. What do they all have in common? If you saw golden arches, you would immediately recognize it as McDonald’s. If you saw a red circle with a dot in the middle, you would know it’s Target. A blue, fluttering bird? Twitter.
All of these logos are memorable and they convey a message to consumers. Your B2B logo should do the same. As you embark on a business rebrand, there are six design elements your B2B logo should include. It’s easy to fall into the rut of doing what everyone else is doing, but to stand out, you need to leave a lasting impression on your potential customers.
In this blog, we’ll share the six design elements and examples of B2B brands whose logos adhere to these standards.
