The question of what to focus on first — website design or website content — can feel like the debate between the chicken and the egg. But perhaps another analogy more accurate for how you should approach your website is how to organize your bedroom closet.
Your closet will have the basic categories, such as coats, shirts and suits. You likely have additional categories and subcategories, such as dress shoes and tennis shoes. But most importantly, you need a place for everything. If like me, you have already binged The Home Edit’s organization show on Netflix, you’ll know hosts Clea and Joanna advise building a system for the life you already live. You need to create zones to organize and contain everything, working backward from what you have to get to what you need.
The same concept applies to your business website. That means taking stock of what content you have, how people are coming to your site and what needs work. Focus on how to align your website with your business objectives. That, in turn, will give you a sense of how your website can evolve and continue to support your growing business.
It’s a tall order for a website; in many instances, it’s best to...
The question of what to focus on first — website design or website content — can feel like the debate between the chicken and the egg. But perhaps another analogy more accurate for how you should approach your website is how to organize your bedroom closet.
Your closet will have the basic categories, such as coats, shirts and suits. You likely have additional categories and subcategories, such as dress shoes and tennis shoes. But most importantly, you need a place for everything. If like me, you have already binged The Home Edit’s organization show on Netflix, you’ll know hosts Clea and Joanna advise building a system for the life you already live. You need to create zones to organize and contain everything, working backward from what you have to get to what you need.
The same concept applies to your business website. That means taking stock of what content you have, how people are coming to your site and what needs work. Focus on how to align your website with your business objectives. That, in turn, will give you a sense of how your website can evolve and continue to support your growing business.
It’s a tall order for a website; in many instances, it’s best to start fresh and design a site around your content rather than fit new content into an existing framework. You need to create a flexible structure that focuses on keywords, content and design.
The question of what to focus on first — website design or website content — can feel like the debate between the chicken and the egg. But perhaps another analogy more accurate for how you should approach your website is how to organize your bedroom closet.
Your closet will have the basic categories, such as coats, shirts and suits. You likely have additional categories and subcategories, such as dress shoes and tennis shoes. But most importantly, you need a place for everything. If like me, you have already binged The Home Edit’s organization show on Netflix, you’ll know hosts Clea and Joanna advise building a system for the life you already live. You need to create zones to organize and contain everything, working backward from what you have to get to what you need.
The same concept applies to your business website. That means taking stock of what content you have, how people are coming to your site and what needs work. Focus on how to align your website with your business objectives. That, in turn, will give you a sense of how your website can evolve and continue to support your growing business.
It’s a tall order for a website; in many instances, it’s best to start fresh and design a site around your content rather than fit new content into an existing framework. You need to create a flexible structure that focuses on keywords, content and design.
