Sales and marketing teams have their hands in many pots — all of which tie back to the larger goal of connecting with target audiences and fueling business growth. On any given day, these activities could include tracking leads and customers, publishing new website content to boost traffic and drive engagement, and sending emails to segmented contact lists to promote said content. All the while, salespeople and marketers are likely to pull regular data and activity reports they can share with management and other departments.
Traditionally, each of these activities has required employees to toggle between different marketing tools: one for customer relationship management, one for website content management and one for email management. Aside from the time lost in navigation — businesses report spending an average of one hour every day moving from platform to platform — the use of multiple marketing platforms also makes it difficult to not only locate data but make relevant, useful connections between the data in alternate systems.
While this scratches the surface of the appeal of all-in-one marketing platforms like HubSpot, it’s only the start of the conversation....
Sales and marketing teams have their hands in many pots — all of which tie back to the larger goal of connecting with target audiences and fueling business growth. On any given day, these activities could include tracking leads and customers, publishing new website content to boost traffic and drive engagement, and sending emails to segmented contact lists to promote said content. All the while, salespeople and marketers are likely to pull regular data and activity reports they can share with management and other departments.
Traditionally, each of these activities has required employees to toggle between different marketing tools: one for customer relationship management, one for website content management and one for email management. Aside from the time lost in navigation — businesses report spending an average of one hour every day moving from platform to platform — the use of multiple marketing platforms also makes it difficult to not only locate data but make relevant, useful connections between the data in alternate systems.
While this scratches the surface of the appeal of all-in-one marketing platforms like HubSpot, it’s only the start of the conversation. When you invest in an all-in-one marketing platform, you will reap these five benefits.
Sales and marketing teams have their hands in many pots — all of which tie back to the larger goal of connecting with target audiences and fueling business growth. On any given day, these activities could include tracking leads and customers, publishing new website content to boost traffic and drive engagement, and sending emails to segmented contact lists to promote said content. All the while, salespeople and marketers are likely to pull regular data and activity reports they can share with management and other departments.
Traditionally, each of these activities has required employees to toggle between different marketing tools: one for customer relationship management, one for website content management and one for email management. Aside from the time lost in navigation — businesses report spending an average of one hour every day moving from platform to platform — the use of multiple marketing platforms also makes it difficult to not only locate data but make relevant, useful connections between the data in alternate systems.
While this scratches the surface of the appeal of all-in-one marketing platforms like HubSpot, it’s only the start of the conversation. When you invest in an all-in-one marketing platform, you will reap these five benefits.
