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Feature: Kitchen Door Workshop

Kitchen Door Workshop has grown into one of the leading nationwide suppliers of kitchen cabinet doors since 1996. They specialise in express delivery, affordable prices and impeccable customer service. Their excellent range in products and services truly sets them apart from their competitors.

Background

We were initially contacted by the managing director at Kitchen Door Workshop to help recover their organic search rankings, of which they had been badly affected by Google updates.

After working hard to restore Kitchen Door Workshop’s dominant position in search rankings, they enquired about revamping their website in order to help improve user experience and sales conversions, where which we happily obliged.

Goals and Objectives
  • Restore high search ranking positions by complying with the latest search engine compliance guidelines.
  • Drive more people to the site through SEO and Social Media Management.
  • Increase brand awareness through social outreach and PPC campaigns.
  • Increase quote conversions and sample requests through intuitive and enticing user experience design and conversion rate optimisation.
Outcome

We’re very proud with the work that we’ve done for Kitchen Door Workshop and their business is excelling throughout the campaign. The new website has been a revelation and has seen a huge uptake in conversions on quote requests as well as various other metric improvements.

Results

The following results are compared 2 months before new site launch to 2 months post site launch and is based on "Organic Search" traffic.

  • Traffic from "Organic Search" increased 26.36% and growing
  • "Bounce Rate" decreased -21.57% and still falling
  • "Page Visits" increased 32.80%
  • Orders placed on site "Goals" increased by 29.25%
  • Decrease in bounce rate
    22%

    Decrease in bounce rate

  • Increase in Goals / Conversions
    29%

    Increase in Goals / Conversions

  • Increase in website traffic
    27%

    Increase in website traffic

  • Having been badly affected by Googles numerous updates I was sceptical about ever being able to recover our organic search rankings.

    Wonderlabs completely overhauled our on-page and off-page SEO. They identified problems with our website which our web designers had totally overlooked even though we had a brand new website.

    Wonderlabs have created a formidable SEO and Social Media campaign, which over the last 12 months has restored our first page organic rankings. In addition they have designed and built us a website which is adored by our customers and is the envy of our competitors. Wonderlabs taken the time to fully understand our products, our customers and our business and have become an invaluable extension of our own ‘team’, a relationship which I hope will continue into the future.

    Robert Clark

    Owner

    • ICP Search


      Design

      &

      Social

    • Unique Living


      SEO

      ,

      Design

      &

      Social

    • Kitchen Door Workshop


      SEO

      ,

      Design

      &

      Social

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